Review Category : Package

Beard & Shave

Designed by Hovard Design | Country: United States

“Hudson Made’s line of handmade, small batch Beard & Shave Soaps is designed for the bearded man and his clean-shaven brother. These multi-purpose 3.5 oz. discs generate a lather that acts as both a gentle beard shampoo and an exceptional shaving cream.

The Beard & Shave Soap is available in three varieties—Original White, Cedar Clove, and Citron Neroli—each with a distinctive aroma. The personality of these three distinct soaps is conveyed through rich color. Unifying the packaging for the line is bold typography, which strikes a balance between contemporary simplicity and the heritage implied by nineteenth-century design.

The boxes were produced using traditional printing and letterpress typography on sustainable paper. Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product.”

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Benjo’s Pennies

Designed by KNOCK Inc. | Country: United States

“This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.The matchbooks aligned with the client’s aesthetic and eye for color, showcasing his newest offering while upholding the story of Benjo’s brand.”

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Don Manuel 93

Designed by Objesion Studio | Country: Mexico

“Product: Don Manuel 93 is a handmade tequila made in the region of Tlaxcala, Mexico. This bottle was made in honor of Don Manuel the grandfather of the family. Don Manuel was a big fan of horses, but now instead of horses, there are blue agave fields.

Design: there are magueys all over the bottle and if you put the bottle horizontally you will see a maguey field. The paper wrapper has a galloping horse.”

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ABSOLUT Moscow

Designed by Cocoon Group | Country: Russia

“Cocoon Group collaborates with Pernod Ricard and Russian fashion designer Alena Akhmadullina to develop ABSOLUT Moscow, a limited edition that pays tribute to Russian clutural heritage. This collectable bottle, available only in Russia, features a striking, dynamic, and fairy-tale inspired design, and will be on shelves during a limited period of time from April 2013.

The bottle is designed to make Absolut closer and more appealing to Russian consumers by presenting Russian culture codes in new, creative ways, the bottle celebrates the revivalism of traditional Russian culture. Beautiful, traditional architecture, collected from several parts of Moscow, are contrasted with a glimpse of Russia’s future.”

“To express the combination of tradition and cutting-edge design, ABSOLUT turned to one of Russia’s most successful designers. Alena Akhmadullina is known throughout the international fashion scene and celebrated for her artistic expression and her bold, ornate and elaborate prints and dresses. Ms.  Akhmadullina finds inspiration in everything from Moscow – Baroque architecture and Russian fairy tales, to Paris runways. “With my fashion line, I try to break down stereotypes to combine the old and the new, to mix Russian audacity with European style. When ABSOLUT asked me to design the bottle for ABSOLUT MOSCOW, I immediately saw an interesting opportunity – to look at the iconic ABSOLUT bottle through the prism of Russia, and at the same time look at Russia through the prism of ABSOLUT.”

The resulting design features a modern Moscow cityscape on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glossed in an elaborate style reminiscent of traditional Russian paintings. As you turn the bottle around, the city goes from present to past to present again.”

“CG took an active role in multiple aspects of the proejct, including thematic direction for the work, helping select potential artists, collaboration with Akhmadullina to find the right vision for the final work, and then making sure that vision could be translated into an effective bottle design.

According to Zuzana Behova, managing director of CG in Moscow, “A collaborative project like this is always a refreshing change and a chance for us to see the world through the eyes of our collaborative partners. Working with Ms. Akhmadullina was particularly enjoyable as her style really lent itself to a stunning interpretation on the iconic Absolut bottle.”

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Wiener Honig

Designed by Werner Singer | Country: Austria

“Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed.

The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself.”

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A’ Packaging Design Award Winners


Undercover Pinot Noir by Alexandru Patru

Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects we chose to highlight, for the rest be sure to check out all of the winners at A’ Design Award & Competition.


Dependable by TAXI West


Kasatka by Anastasia Smyslova


Black Label by Loblaw Brands Limited


Birzu Duona – Grissini by Edvardas Kavarskas


Power Lunch by Springetts Brand Design Consultants


Brigaderia Easter Edition 2012 by Gustavo Piqueira


Aroxa by Lucy O’brien


Amur Tiger by Guilherme Jardim


Dahom Cfl Packaging by Dahom Fujian

- Sponsored post. Find out more about our sponsored posts.

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Ticketybrew

Designed by Carter Wong | Country: United Kingdom

“Briefed by entrepreneurial brewer, Duncan Barton to create the name and packaging for his start up business, Carter Wong set to work trying to discover a memorable name that would then lend itself to a graphic treatment when it came to designing the label.

Beginning initially with just two brews, a Belgian Dubble and a traditional Pale Ale, and in limited numbers it was important that we found a very cost effective way of producing and printing the finished label designs.

All parts of the brief fell into place once we’d decided on the brand name being a take on the word ‘Ticketyboo’, meaning everything is going alright and proceeding quickly, something Duncan’s business was certainly starting to do. Therefore the name ‘Ticketybrew’ was agreed and from then on the design solution virtually solved itself.”

“A run of four one colour tickets, enough for all the copy necessary wraps itself around the bottle with the two tickets showing the most important information strategically placed on the one front facing.

Printed in black on one colour stock an extra visual detail is the appropriate glass shape for each of the two brews integrated into the ticket perforation. Printed as a gloss varnish this gives the impression of being a perforated shape in the label to reveal the bottle underneath.

Suitably quirky, friendly copy completes the whole package.”

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Student Work – Allison Chambers

Designed by Allison Chambers | Country: Canada

“In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution.”

“I developed this brand concept for a new wine company to be a playful verbal and visual pun. The intended audience is young women who like to get together to commiserate over a glass of wine. I mimicked the feel of whiny voices with a distorted treatment of two typefaces. I drew familiar whines from real life to wrap around the bottle. From a distance, they act as a texture, but close up they become easily legible. The bottle invites customers to participate and add their own favourite whines to the conversation on twitter, using the hashtag #grapewhines.”

“This packaging is part of a brand strategy for Cite Art, Design, and Culture Publications, a concept for a new high-end art bookstore in Vancouver. Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être.

For Cite’s in-store packaging, I gave the pieces a clean, slightly industrial feel, similar to a gallery space before artwork is hung. This influence led me to a straight-forward, descriptive treatment of the graphics on the packaging, where what is inside is shown graphically and to scale on the packaging. I utilized the brand colours, typefaces, and form of the logo on the packaging, to maintain integrity across the brand, while avoiding any sense of facade or ornament. The packaging relies on form and function, to maintain credibility with its target market of educated, creative professionals.”

“Band Together is a packaging concept for adhesive bandages to be sold as a charity fundraising item, supporting disaster relief initiatives. The wordmark represents the connection between supporters of the charity and its recipients. Transparent packaging reveals the causes the charity supports, for example hurricane clean-up, medical assistance, and clean water supply. I used ligatures and connected type treatments to represent healing of wounds, and healing of communities in need. The wordmark is printed on the bandages, so the wearer shows their support for the charity whenever they wear one.”

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Mezcal Buen Viaje

Designed by Sake Group | Country: Mexico

“The challenge with Mezcal Buen Viaje was to design a bottle that represented the artisanal, traditional and handmade aspects of Mexico and at the same time that contained the spirit of our ancestors reflected in it. To accomplish it, we got our inspiration from Huichol art. The huicholes are an old community that makes handcrafts based on their daily dreams. Recent discoveries say that this community was possibly one of the first ones in producing mezcal.

The choice of painting the bottles black was done as homage to the black clay of Oaxaca, Mexico, one of the biggest known crafts in that state. The hummingbirds placed in the top corners of the logo represent power-animals; they’re considered one the most important symbols in ancient Mexican culture because this animals were the representation of god Huitzilopochtli. The flower in the center of the logo symbolizes energy and the strongest part of the maguey plant before it dies. It’s the plants last breath.

And last but not least, every different type of agave was identified with a different color at the bottom of the logo in a shape that represented the third eye.”

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