via http://poolga.com/poolga/local-clase

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Designed by CIP Creative | Country: Australia

“What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever…

The design neatly ties with the symbolic gesture of the “whatever” symbolism.

This is essentially the design brief CIP received from Medhurst Wines and it is potentially the best brief we received – ever!”

Lovely Package

via http://butdoesitfloat.com/To-be-aware-of-limitations-is-already-to-be-beyond-them

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In Beta and Alpha versions last year, CX (formerly Cloud Experience), a “cloud storage and data file management system,” launched this month. Aiming to compete against Dropbox, CX allows users to sync their files, e-mail, and calendar on the magic place that is the cloud and they are trying to do it with more graphic and social media flair than Dropbox. Their new identity has been designed by Moving Brands.

Cloud Experience had already invested heavily in the domain name [cx.com], so a thorough naming process working within these limitations led to the solution of ‘CX.’ The aspirational and user-focused strap line “Cloud to the Power of X,” suggests an offer that encompasses all you expect from the cloud, magnified to the infinite power.

The visual identity system was driven by the important relationship between the copy and graphic language. The vibrant core assets are complemented by a library of color and pattern elements. A bespoke typeface was created that includes a built-in open-type iconographic system. The unique graphic language is supported by a tone of voice and messaging system built of the Brand Behaviour and Brand Character attributes. A system of curated photography completes the system.
— Moving Brands Case Study

Redesign process video.

Considering that it was a logo for a start-up in a buzzy-word industry, it wasn’t that terrible. Yes, it had the obligatory gradients, app-like aesthetic, and bad typography, but we’ve seen worse now and in 1999. The new logo is a great revolution of the identity from something shy and generic to something full of personality and confidence; and even though it follows some of the generic formulas of most recent identities — bold, rounded, bright colors, changing textures — it manages to mix the familiar ingredients in a cohesive way. From what I can see online, it doesn’t seem like CX is eager to try any of the psychedelic texture combinations of the logo but it does use the texturing in some of the supporting graphics, which look, for lack of a more dignified and serious critique, pretty darn cool. I’m not sure exactly how “bespoke” the chubby rounded sans serif is as I feel like I’ve seen it before but, if anything, it needed more bespoken-ness to take it to the next level. There is also a supporting appearance from light versions of Gotham Rounded that seem out of place, despite matching the roundedness. Overall, this is a high-energy redesign for a service that could use some swagger to debunk its competition.

Tagline: “Cloud to the Power of X”.

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Daniel Siim

© Jonas Kamber, LooksLikeGoodDesign


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Designed by Aesthetic Movement | Country: United States

“Inspired by the old world utilitarian ideal of making something that is “built to last,” Izola and Aesthetic Movement have curated a collection of whimsical objects with a masculine sense of antiquity.  Made with great care and attention to detail, this series of functional every day staples are designed to be perfect men’s gifts. The products include flasks, soaps, candles, laundry bags, bamboo toothbrushes, handkerchiefs, brass desk objects, shower rings, ceramics and shower curtains.

While the collaboration with Aesthetic Movement began in 2009, Izola was originally founded in 2007 by Neil Rasmus and Richard Brandt as a company that produced innovative shower curtains for big box stores, such as Bed Bath and Beyond.  In 2008 when Jesse James and Diane Shaw formed Aesthetic Movement, a design consultancy and showroom for upper echelon housewares and accessories brands, a partnership with Izola was formed.  Since then, Izola has continued to evolve beyond the bathroom category into barware, desk, travel and other categories.”

Lovely Package

via http://jblyth.com/blog.html

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Designed by Niklas Hessman | Country: Sweden

“Myself and others feel that there is a lack of a premium pringles product line. Therefore I decided to design one. The outcome is a product that will stand out from the other Pringles while retaining the well known tube shape. Simple and clean packaging design that will work in the Scandinavian market.”

Lovely Package

via http://www.behance.net/gallery/Death-in-motion-Goverdose-v20/2111628?utm_source=Triggermail&utm_medium=email&utm_campaign=project_cover

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Rola Chang

© Jonas Kamber, LooksLikeGoodDesign


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