Jacob’s Creek

Designed by Mash | Country: Australia

“Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27′s female  market). Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.”

View full post on Lovely Package® . The leading source for the very best that package design has to offer.

About the author  ⁄ SMP

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