Designed by Dossier Creative | Country: Canada
Pulo is an authentic collection of cooking sauces and marinades inspired by the diverse cuisines of the Philippines. The name Pulo is a Philippine word for ‘island’ – the country comprises over 7000 islands – and was chosen as the brand name to represent the rich cultural mosaic found there. The packaging was designed to invite consumers to explore the country’s culinary delights and learn more about its vibrant heritage.
Each flavour uses a common visual vocabulary that evokes the savoury spices and ingredients which make up some classic recipes. The outer wrap system maximizes the amount of information conveyed while allowing consumers to see the quality of the sauces and marinades through the elegantly decorated jars and bottles.