Designed by Garrofé Brand & Pack | Country: Spain
“Complete redesign of the whole line of packaging of the products Skeyndor Men, adapting it to the increasing and innovative sector of the masculine cosmetics. The new image had to transmit the values of the category: masculinity, elegance, sensuality and vitality, without forgetting the role of purchaser that women have in this sector; the resultant packaging had to be attractive also for her.”
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I think we should all be a little more careful not to overuse gray in the burgeoning “masculine cosmetics” sector. The more we use gray to denote what’s “masculine”, the less we will be able to use the color for other applications — essentially narrowing the most neutral of colors.