Designed by Jonathan Faust | Country: Denmark
“A packaging redesign of “Frem” which is a Danish soft drink company. I designed twelve unique bottles and some extra packaging just to show how their full identity could come to life. Ferm was established in 1949 and I have focused on their history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, cliches, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and cola is an American cliche with a typical western wood type.”
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