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Designed by Alessandro Dallafina | County: Italy
“A pack is not just a container. It’s a medium. Even when it contains the most common of products: milk.
We rethought how could a normal milk package could be. A pack is not just a container. It could contain, hold, protect something, but firstly the package is a medium. We can deliver messages to our customers. We can make people think about it writing and showing the issues directly on the pack.
“Lattina” subverts the traditional anonymous milk packaging to convey a message too often forgotten: milk is a biological, natural product. Drinking natural milk is good. Especially the natural, fresh, pure milk as the one carried in the old traditional can containers used in the old farms of our grandparents.
Natural bio milk is one of the best sources of the vital nutrients that help maintain our body strong and healthy. Milk contains the ideal mix of essential nutrients: proteins, lipids, calcium, vitamins A, B6, biotin and potassium. This helps to prevent diseases such as osteoporosis and keep all the body (nails, hair, skin, bones and muscles) healthy.
Many different versions of the pack are meant to build awareness around the issues like the importance of drinking biological milk, produced in not-intensive herds. Far from the consumerist logic in favor of a more eco-friendly thinking.
The project is composed by two parts. The structural one, realized with the creation of a small reconstruction of an old canned milk container, would represent the connections of the product with the old traditional values like naturalness and freshness.
“Lattina” was also meant to be a marketable product, with many versions of the pack conceived as small collectible gadget. In each different version the can is folded by a small strip containing some short information about where the milk has been produced, why is important to drink biological milk and so on.
This project has been made for the Communication Design course at Politecnico di Milano. The assigned goal was the realization of a packaging for the commonest of the product: milk. With one suggestion: the registered name “Lattina” (can in English).”Read More →