The Toronto Blue Jays (Major League Baseball team) have filed a notice of opposition with the U.S. Patent and Trademark Office opposing the trademark application of Creighton University’s athletics teams’ logo for the Bluejays.Read More →
Designed by Pearlfisher | Country: United States
“Task: To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.
Scope: Brand strategy, identity, and packaging design.
Solution: The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.”
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Designed by Clase BCN | Country: Spain
“The blue fin is a kind of tuna. Mestres Coupage Blue Fin is a cava that has been specially created to go with this superb fish and also to raise a toast to all the fishermen, chefs and salespeople whose work is based around it.
The commission came with an explicit request by the client to use a plastic sleeve as the label for a bottle of premium cava—not an easy starting point given that this material is usually linked to mass consumer goods.
However, we embraced this request as a positive challenge to fill the bottle with a graphic design that would make it highly visible and easily recognisable on a sales display.
The artwork reflects its seafaring spirit, wrapping the bottle with a direct, easily recognisable graphic design. The typeface strikes a contrast with the pop pattern, giving the final result a serious, elegant touch in keeping with a premium product.”Read More →
Designed by Ptarmak, Inc. | Country: United States
“Blue Chair Bay is a collection of premium blended rums created onthe beaches of the Caribbean and inspired by the island life of Kenny Chesney. The hallmarkof the design system is a poetic, unclutteredaesthetic with subtle detail. The spirit of Blue Chair Bay Rum is freedom. It is freedom from the pressures of day-to-day commitments and just letting go. It is the energy of a good party, the joy in the company of old friends, the relaxation of drifting in a boat in the middle of the Caribbean. Blue Chair Bay reminds us to enjoy life and live in the moment.”Read More →
Designed by Landor San Francisco | Country: United States
“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”Read More →