Designed by Ptarmak, Inc. | Country: United States

“Blue Chair Bay is a collection of premium blended rums created onthe beaches of the Caribbean and inspired by the island life of Kenny Chesney. The hallmarkof the design system is a poetic, unclutteredaesthetic with subtle detail. The spirit of Blue Chair Bay Rum is freedom. It is freedom from the pressures of day-to-day commitments and just letting go. It is the energy of a good party, the joy in the company of old friends, the relaxation of drifting in a boat in the middle of the Caribbean. Blue Chair Bay reminds us to enjoy life and live in the moment.”

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Designed by Landor San Francisco | Country: United States

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”



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Designed by Blue Nectar Design | Country: United Kingdom

“Blue Nectar’s No. 1 is a limited edition ale designed by ourselves and brewed by one of our local brewery clients in the city of Derby, UK. The purpose of the ale was to produce a product that captures the essence of everything we do, creating compelling brands and putting them into beautiful packaging. The self initiated brief required us to create a design that stood out from the current offering that is seen within the UK ales market, whilst making what is often perceived as a rather old fashioned product more contemporary.

The core of Blue Nectar’s work is within the alcoholic drinks arena – making the production of a finely packaged limited edition ale an ideal platform to showcase our services. 300 bottles of Blue Nectar’s No. 1 were produced, each of them hand dipped in specially coloured wax, matching our brand colours. The medallion placed onto the neck compliments the surface texture of the wax cap very neatly. The digitally printed label onto GF Smith textured stock was blind embossed to create the contrast in surface finish.

Having recently exhibited at the Packaging Innovations Show in London we distributed the ale as a calling card to prospect clients. This worked to great effect and helped generate many quality leads.”

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