A Standard for the Standards
(Est. 1917) “Deutsches Institut für Normung e.V. (DIN; in English, the German Institute for Standardization) is the German national organization for standardization and is the German ISO member body. DIN is a Registered German Association (e.V.) headquartered in Berlin. There are currently around thirty thousand DIN Standards, covering nearly every field of technology.” (Wikipedia)
(For example, DIN 25449 sets the standards for design and construction of concrete components in nuclear facilities, and DIN 1451 is the standard for typography used in transportation and administrative documents of the German Government, as established in 1936.)
Design by: Kleiner und Bold GmbH (Berlin)
Opinion/Notes: While the logo remains nearly the same — the “D” has been condensed a little (making a surprisingly big difference) and the lines have been thickened — the story here is about the identity around, literally, the logo. Hinting at the ISO A paper standards and the Fibonacci sequence the identity introduces an adaptable grid that always makes sure you notice the logo and establishes a recognizable visual system for all of DIN’s corporate materials. Perhaps it straddles the fine line between simple and boring but the notion of a highly standardized grid seems perfect for the organization and I really like adaptability and rigor it balances.
Related Links: Kleiner und Bold project page
Select Quote: “Almost everyone is familiar with the German Institute for Standardization. On the job or at home, we encounter standardized products and services every day. However, the world is more than DIN A4. Based on newly developed positioning, the CD of DIN was updated. A strong key visual was created that brings together the full spectrum of dynamic market needs under one umbrella. It was developed based on the principle of surface division and inspired by the rules of the Fibonacci sequence.“Read More →