Designed by Sandstrom Partners | Country: United States

“Award-winning brand design agency Sandstrom Partners announces the completion of brand strategy and design for Healdsburg, California-based Sonoma Beverage Works for its new Sonoma Cider line, according to Sandstrom president Jack Peterson.

“Sonoma Beverage Works is a business owned by a family with a true passion for producing the finest American-made cider available,” Peterson said. “Our brand design and packaging was carefully developed to reflect that passion for quality in every way.”

“Sonoma’s high-end, gluten-free, all-organic ciders are pressed from select fruit using reclaimed ciderworks equipment. Sandstrom’s work included brand design and packaging (including bottle design), and a website for the company’s three varieties of cider: The Hatchet (apple), The Pitchfork (pear) and The Anvil (bourbon).”

“Sandstrom Partners is a strategic brand design firm specializing in the creation and revitalization of thought-leading brands.”

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Designed by Mattmo | Country: The Netherlands

“Giel is a small-scale producer of Dutch Cider. Cider is a natural form of conservation of apples. Giels apples are unsprayed and handpicked in the Tull en ‘t Waal area. In Spain, UK, France and Germany Cider is food culture. Cider has a growing market in The Netherlands.”

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Designed by Designworks | Country: New Zealand

“Brief: Launched before the cider trend properly exploded onto the New Zealand market, the success of DB’s Crushed Apple Cider soon led to a Pear variant, and the need for a new 12-pack range. The company had a strong offering in place: a premium cider, 100 per cent sourced from New Zealand raw materials instead of the concentrate used by competitors. What it needed was packaging that would vocalize the product’s unique selling point.”

“Solution: A highly visual approach is used to tell the story of the cider’s origins. Drawing consistent elements from the master-brand, the Crushed Apple and Pear Ciders fit into the wider Monteith’s design system but are unique enough to stand apart. To create evocative imagery, the imagery on the packs references the freshness of the ingredients and the artisan approach to the product. Taking inspiration from roadside fruit stalls, the typography has a hand-painted and textured look and feel, giving the design an authentic flavour and sense of character. Luscious sun-ripened fruit, and a vibrant colour palette indicate the freshness and vitality of summer, reflecting a category-leading product that’s made from the wholesome goodness of real New Zealand fruit.”



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Designed by Atelje Balant | Country: Slovenia

“Apple wine, perhaps more familiar under the name apple cider, requires no introduction whatsoever in the British Isles, where its local admirers and faithful consumers value cider quite on the same scale as beer. But while any introduction of the beverage would already be wasted words in the UK, one can’t claim the same for the arrival of its subalpine version in the Slovene market. Simply put, the birth of Slovene cider from Pivovarna Laško’s presses required more than just words. It required its own story.

AteljeBalant integrated the launch of Pivovarna Laško’s new apple wine beverage into a narrative of brand development incorporating all the necessary steps of strategic identity building. We gave the tale of sweet apple wine the playful name iC Cider and developed its illustrative content on the graphic basis of a star as a symbol of fun. This is how we gave an anonymous product a unique basis of identity for all the branding activities to follow, which were performed as design solutions for various brand materials (the logo, the iC Cider bottle, printed advertisements, brochures, the TV ad) in combination with a wide range of sales-support materials.”



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Designed by Mash | Country: Australia

“Lobo, Spanish for wolf and a cloudy apple cider from the Adelaide Hills. Mash re-designed the existing Lobo packaging with a completely new approach and new level of sophistication for the apple quaffing connoisseur. Working with LA illustrator Jason Holley, a new cunning wolf character was created. Rough hand painted text you might see on a farm shed forms the logo type in keeping with the hand made approach of this juicy cider.”

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Designed by Bleublancrouge | Country: Canada

The Du Minot Cider Mill has asked Bleublancrouge to update the brand image of their Mystique Cider. Robert Demoy, owner of the Du Minot Cider Mill,
chose to place more emphasis on the quality of their product by giving up the carbonation process to produce cider fermented in vats, resulting in a natural effervescence. What the cider gains in refinement and sophistication, however, is the result of a more costly production method. Due to an overall increase in price and quality, it was time to reposition the product on the market.

The overall objective is for their sparkling cider to stand out from the rest, to better define their target clientele and to update and refresh their brand image. The old packaging, a six-pack case of 341ml bottles, pretty much identical to beer packaging in most respects, is being replaced by a more refined 250 ml bottle in an open-top four-pack. “The clientele is undoubtedly more feminine,” explains Robert Demoy, “and since people don’t drink cider as fast as beer, I thought that perhaps the 250 ml bottle was a more appropriate format.”

Taking the theme of the Garden of Eden and the apple of temptation, Creative Director, Marie-Hélène Trottier, and Graphic Designer, Joe Lapalme, mixed it
up a bit with a dash of Art Nouveau. “We wanted to emphasize the natural element by showcasing the bubbly, playful aspect of the product. Drawing
inspiration from nature, the Art Nouveau movement was the best way to communicate Mystique Cider’s characteristics. The flourishes heighten the overall experience and visual image of the entire theme.”

The colours are elegant, refined and sparkling, representative of the natural qualities and characteristics of the product. Although women are the main target market, the dark, sober packaging and use of the colour black will likely entice the male market as well. The lime green letter ‘M’ on the matte black foil that tops off the cap brings out both the freshness and tartness of the apples.

The elegant black box contrasted with the clear bottle gives an interesting variation without interfering with brand recognition. “We wanted to emphasize the golden colour of the cider, so the solution was to open up the four-pack, put a metallic gold finish on the inside of the box, making the colour of the product stand out nicely against the matte black finish.”

The refinement and sophistication of this cider is similar to wine, at the same time, it also has the familiar friendly quality of beer. We had to develop a unique visual language in order to effectively describe and convey the natural characteristics of the product as well as the specifications of the offer.

Client: Du Minot Cider Mill
Creative Director: Marie-Hélène Trottier
Art Direction and Design: Joe Lapalme
Copywriting: Guillaume Blanchet
Computer Graphic Design: Normand Terrault
Account Services: Caroline Desvaux
Package Photos: David de Stefano

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Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

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