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Designed by Sandstrom Partners | Country: United States
“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery. Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located. Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”Read More →
© Jonas Kamber, LooksLikeGoodDesign
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|Reinvention of the classic yellow duster|
JJAM Curators Collective challenged London based designers to reinvent the classic yellow duster in a way that we never imagined before. The project aims to use the most banal everyday object – the duster – to promote the creativity of London’s contemporary design scene.
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