Designed by Studio Konfirm | Country: The Netherlands

“We were asked to create this new coffee brand called Morning Coffee. The main subject was to make it simple and make it questionable. What is in the bag? What’s the brand about? The best things can be said in one line, that’s what we did. Good Morning, Coffee! Who doesn’t want to start the morning with a good cup of power beans?”

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Designed by Tom Emil Olsen | Country: Norway

“The Jacu bird lives in South America and is known for something quite extraordinary; It flies from coffee plantation to coffee plantation and picks and eats the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit – coffee beans – come out perfectly processed. These coffee beans are among the most exclusive in the world. This story has inspired us, and the bird has lent its name to the new micro-roastery in Ålesund, Norway. 

Jacu Coffee Roastery was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles which will make the most out of each bean. They work with passion, patience, and without compromise.”

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Designed by Blanc | Country: Sweden

“7215 is an all organic brand that specializes in coffee and chocolates with their own trademark – Organic Quality Coffee. 7215 wanted a modern and exclusive look for their products. The key words being Quality, Robust, Exclusive and Trendy. The aim is to get fashionable and wealthy city people, with a desire to choose organic products, to buy their high quality products and visit their coffee shops. The logo was created to capture the robust nature of coffee with the blackness of the font, together with the sense of exclusive quality in the stamped red seal.”

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Designed by Hardhat Design | Country: United Kingdom

“Coffee Supreme’s take-out cups were already known in NZ and Australia for being unusual, distinctive and quirky, so while we knew from our re-brand brief that they wanted the brand to ‘grow up’, we felt it was important they didn’t lose their individuality.

Ideally they also needed to convey Coffee Supreme’s love & enthusiasm for the handmade craft of making coffee, that they were confident and quirky, approachable and supportive, and staying true to the good old fashioned standards the company started out with.”

“Hardhat designed 16 individual cups, each with a different hand-drawn illustration, grouped into in 3 different colours to clearly distinguish between sizes.

The designs feel current in their style while also giving a nod to the past, referencing the traditional skill of the hand-crafted. You’ll see, amongst others, hints of 1800s etched signage, 40s movie titling, & 50s neon.”

“In creating this collection of cups, each with their own characterful hand-drawn or painted illustration, Hardhat hoped to replace the somewhat thoughtless routine of buying a take-out coffee with a more unique and personal experience, encouraging you to take a moment to stop & reflect; to look at the detail and humour in the illustrations, to look foward to seeing which cup your coffee might arrive in, having a particular favourite.

Put simply, this was about re-connecting people with the great cup of coffee in their hands.”



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Designed by Regular Coffee | Country: United States

“We are very excited about our latest venture, REGULAR COFFEE.  This startup company is a spin-off of our current and  successful company, Rowster Coffee.  By utilizing existing infrastructure we are taking boutique coffee to the masses at wholesale prices.

Why are we doing this?”

“Currently, there is a wide gap between low quality, cheap, mass produced coffee found in grocery stores, and ultra-specialty, expensive and fussy coffee at the top which is found only at a small roaster. Your choices are cheap, easy and low quality, or delicious yet expensive and difficult to obtain.

Through our innovative packaging, which is an experiment in modern design, we can now deliver larger quantities of the best, freshest coffee, grown on small farms at high altitude and roasted in small batches, to subscribers at a fraction of the price. Once we go live, the service will only be available through our website as a subscription to a limited number of subscribers. The bottom line is, customers will receive a month’s supply of coffee, delivered to their door, in our innovative tube packaging, for $ 20/month, which includes shipping. We have cut no corners on the sourcing, roasting and packaging of this product. It is coffee that we are proud to offer and would sell for 2 or 3 times the price by a specialty coffee roaster. We have produced a couple of amazing videos to help you understand and promote this concept. The first one, a stop-animation short can be viewed on our Kickstarter page.”



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Designed by Atomicdust | Country: United States

“Our goal with the packaging design for Goshen Coffee was twofold – we wanted to create a distinct look that represented our client’s uncompromising attitude, while simultaneously looking nothing like other coffee brands on display in the local St. Louis market. The labels are actually stickers that are affixed when the bags are filled.”



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Designed by PTARMAK | Country: United States

“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940′s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.”


“Illustrations line the sides and are what we like to call the manly-man items—objects that share the Handsome dedication to a by-gone era where handmade craft and a dedication to quality were a labor of love as well as a way of life. A dip of copper at the bottom of the bags is a continuation of the copper counters in the Handsome shop and on the Handsome Traveler. It adds just a touch of elegance to the otherwise practical bags. The system is intended to be humble and utilitarian with every detail lovingly applied.”

“Handsome is your grandpa who fixed airplane engines during WWII, shaves with a straight razor, wears seer-sucker jumpsuits, mows in a pith helmet, listens to Nat King Cole, and drinks his gin with bitter lemon. Okay, that might be pure projection, but that doesn’t mean it’s not true.

Drink Coffee. Stay Handsome.”



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Designed by Renato Barrios | Country: Guatemala

“Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.”

“The ancient Mayan heritage was taken as the basis, and the macaw birds were chosen for being remarkable and complex animals that create a striking contrast when flying over our dense forests and in our deep blue skies.”

“All of our coffees are direct trade and grown at high elevations in the Guatemalan mountains and volcanoes. Our concept of “Roasted at Origin” was also an essential feature to incorporate as its a new concept in the coffee industry used to define our production system that consists of maintaining close relationships with our farmers throughout the year and roasting the coffee in Guatemala, thus preserving coffee from staling due to long periods of storage, preventing it from suffering extreme altitude, temperature and moisture variations, and roasting them to their full potential at peak moments in their maturity process. The final outcome was Azul and Rojo, which are two sides of a spectrum, one lighter, one darker, always in balance as the forces of nature.”

“The Mayaland Coffee logo contains the Macaw bird in the center of the Mayan Calendar signifying something that unites this balance with deeper cultural roots. The seven peaks in the logo were chosen as the number of perfection for the Mayan; being seven the symbolic number of completeness as four plus three is the union of day and night, also the union of man and woman. Seven is its own numeric value and it’s also one whole number, Mayans view this number as equivalent to eight thus emanating perfection and infinity.”



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