Designed by OlssønBarbieri | Country: Norway
“Arcus Wine Brands approached Olssøn Barbieri with the repositioning of one of their most important product series, Collection Frithjof Nicolaysen.
The brand was first launched in 2002 and is recognized by Norwegian consumers and wine critics as one of the most reputable product series in Norway offering a pure grape variety experience to entry level consumers. Frithjof Nicolaysen is president of the European Federation of Wine and Spirits Importers.
After a recent design change in 2011 however, sales were dropping drastically, consumers no longer recognized the brand and almost no new consumers were recruited.
The unique quality of the CFN range is to express the typical aroma of each variety. Every grape has its unique look (color and shape of grapes and leaves), typical aromas and the terroir that express it at its best.”
“We choose to preserve the illustrations of the previous design from 2006 to give the possibility to the consumer to recognize the products but accompanied them with the coat of arms of the district where the wine is cultivated, inserted in a heraldic mark used for the whole collection. Supplementary design and typographical elements where introduced to restore an image of quality and authenticity.”
“A modern and clean color map in harmony with the illustrations was adopted to strengthen a clear and exciting differentiation between the wines.
We are proud that sales are recovering, the range is extended with a new Côtes du Rhône BIB and to see the brand back on the shelves.”Read More →
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.
The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel® and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).
The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.
Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”Read More →
Designed by Glasfurd & Walker | Country: Canada
“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As an addition to their core range this range of packaging was developed for their holiday products.”Read More →
Designed by jkr | Country: United Kingdom
“This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection, designed by jkr. The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and humor. “Our brief to jkr was to create a box that would both charm the customer with some British eccentricity whilst ensuring it felt like a bespoke gift” said Sarah Rotheram, CEO, Penhaligon’s. “The box needed to be a keep sake item with standalone appeal. At first glance the packaging was to appear beautiful but with a reason to look a little closer.”
“We landed on the theme of Hidden London” said Jovan Buac, Account Director, jkr. “This felt rich in creativity and we explored this idea through a number of different avenues. The idea of life behind closed doors in Victorian London allowed us to express the Penhaligon’s wit and eccentricity in an engaging way that came from the brand” added Buac. The range depicts a Victorian household, with three box sizes that stack to create a six story house. “The design delivers the madness one would expect from a bonkers British household, with all the hustle and bustle of life in the decadent surroundings of a Victorian home” said Sarah Rotheram, CEO, Penhaligon’s.
As always, the Penhaligon’s Christmas packaging should have a festive appeal but without direct references to Christmas clichés. “The boxes are a visual treat and take inspiration from Victorian dolls’ houses, as well as Victorian architecture and dress” said Matt Gilpin, Design Director, jkr. “The front of the house is based on the Penhaligon’s shop front in Covent Garden, London, giving the design more depth and meaning. The illustrative style hides a variety of different scenes which leave you constantly searching for more hidden goings on”. The brief also included the structural design, meaning the aesthetic needed to balance with the safe transportation of breakable goods. The historical hat box with carry handle idea was continued this year, with grosgrain two-tone ribbons to match the graphics.
“The boxes needed to look clean and crisp to counteract the detailed illustrations. We used a metallised paper stock with a satin finish, which gave a shimmer to the boxes. The use of punchy colours and heavy gold foiling on the front created a box with real gift appeal” said Judith Allan, Production Director, jkr.
Sarah Rotheram, CEO, Penhaligon’s said “We are delighted with the final collection and personally, I find more hidden stories in the design every time I pick up the packaging!”Read More →
Designed by Charles S. Anderson Design | Country: United States
“This limited-edition series of highly-awarded, high-concept watches was a pet project of CSA Design, with manufacturing help from the Fossil Watch Company. Packaged in custom-tins with 2-color labels that were inexpensive to print but big on impact, with a clean typography treatment spiked with a pop of color and an icon representing each watch’s “theme,” which included Time Flies, Deadline, and 5 O’Clock Shadow.”
View full post on Lovely Package® . Curating the very best packaging design.Read More →