Designed by Safari Sundays | Country: United States
“Safari Sundays was challenged to design a range of bottles that celebrates the trademark Carlsberg hop leaf as well as the beer’s Danish heritage. Safari Sundays looked to Nordic landscapes and industrial design as their inspiration and translated these scenes onto the classic green Carlsberg bottles. The end result is a sleek and modern styling that plays with both transparent versus opaque spaces as well as matte versus high gloss contrasts.”
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Designed by Cue | Country: United States
“We recently designed the Thymes Studio Collection, a new line of bath and body products that appeal to a broad audience of fragrance enthusiasts.
Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more.”Read More →
Designed by Duffy & Partners | Country: United States
“The Facundo Rum Collection is the first-ever collection of four aged sipping rums from Bacardi, each with its unique personality and craftsmanship. The Facundo Rum Collection is a tribute to Bacardi founder Don Facundo Bacardi Masso and his relentless pursuit of producing rums of unsurpassed quality and refinement. Now, with The Facundo Rum Collection, connoisseurs everywhere can share in this revered tradition as rum is elevated to an art form.
Duffy & Partners, the internationally recognized branding and design firm, designed decanter-like bottles, inspired by Cuba’s Golden age of art deco. Each is custom designed as a celebration of each unique experience for the rum drinker.”
“NEO packaging is designed in the style of the relief sculpture of famous artists such as Juan José Sicre and glass art. The sensual figures take their cues from the famed Art Deco-style El Edificio Bacardi in Havana – where the nude motifs emerge from bold geometric shapes.”
“Eximo packaging is homage to the icons of Cuba’s heyday and inspired by the Habana Bar, a favorite gathering place to savor rum and a Cuban cigar. The sunrays on the Eximo bottle harken back to Bacardi’s golden age in Cuba, reminiscent of the warmth of the Caribbean and the warmth of family.”
“Exquisito packaging is inspired by the pulsating energy of the rhumba and of Cuba’s extravagantly sophisticated Havana Riviera, when Cuba was a tropical playground. This bottle embodies the culture, music, architecture and elegance of Havana’s heyday.”
“Paraíso packaging evokes paradise in the beauty of an island sunset. The history of Bacardi encircles the bottle with icons including Bacardi’s original distillery, a bat and a palm tree. The design unites images of the original Bacardi distillery in Santiago de Cuba, El Coco, and the Edificio Bacardi in Havana.
The bottle design is a work of art unto itself. For example – the glass used is the highest quality available, known as superflint glass. This high quality glass is a necessary medium to house the artwork on the exterior of the bottles. All aspects of each bottle are meant to reflect back on the brand’s heritage, the golden era in Havana and the long tradition of rum-making.
Duffy incorporated Facundo Bacardi’s legacy of passion and branding elements across all four bottles:
Designed by OlssønBarbieri | Country: Norway
“Arcus Wine Brands approached Olssøn Barbieri with the repositioning of one of their most important product series, Collection Frithjof Nicolaysen.
The brand was first launched in 2002 and is recognized by Norwegian consumers and wine critics as one of the most reputable product series in Norway offering a pure grape variety experience to entry level consumers. Frithjof Nicolaysen is president of the European Federation of Wine and Spirits Importers.
After a recent design change in 2011 however, sales were dropping drastically, consumers no longer recognized the brand and almost no new consumers were recruited.
The unique quality of the CFN range is to express the typical aroma of each variety. Every grape has its unique look (color and shape of grapes and leaves), typical aromas and the terroir that express it at its best.”
“We choose to preserve the illustrations of the previous design from 2006 to give the possibility to the consumer to recognize the products but accompanied them with the coat of arms of the district where the wine is cultivated, inserted in a heraldic mark used for the whole collection. Supplementary design and typographical elements where introduced to restore an image of quality and authenticity.”
“A modern and clean color map in harmony with the illustrations was adopted to strengthen a clear and exciting differentiation between the wines.
We are proud that sales are recovering, the range is extended with a new Côtes du Rhône BIB and to see the brand back on the shelves.”Read More →
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.
The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel® and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).
The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.
Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”Read More →
Designed by Glasfurd & Walker | Country: Canada
“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As an addition to their core range this range of packaging was developed for their holiday products.”Read More →
Designed by jkr | Country: United Kingdom
“This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection, designed by jkr. The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and humor. “Our brief to jkr was to create a box that would both charm the customer with some British eccentricity whilst ensuring it felt like a bespoke gift” said Sarah Rotheram, CEO, Penhaligon’s. “The box needed to be a keep sake item with standalone appeal. At first glance the packaging was to appear beautiful but with a reason to look a little closer.”
“We landed on the theme of Hidden London” said Jovan Buac, Account Director, jkr. “This felt rich in creativity and we explored this idea through a number of different avenues. The idea of life behind closed doors in Victorian London allowed us to express the Penhaligon’s wit and eccentricity in an engaging way that came from the brand” added Buac. The range depicts a Victorian household, with three box sizes that stack to create a six story house. “The design delivers the madness one would expect from a bonkers British household, with all the hustle and bustle of life in the decadent surroundings of a Victorian home” said Sarah Rotheram, CEO, Penhaligon’s.
As always, the Penhaligon’s Christmas packaging should have a festive appeal but without direct references to Christmas clichés. “The boxes are a visual treat and take inspiration from Victorian dolls’ houses, as well as Victorian architecture and dress” said Matt Gilpin, Design Director, jkr. “The front of the house is based on the Penhaligon’s shop front in Covent Garden, London, giving the design more depth and meaning. The illustrative style hides a variety of different scenes which leave you constantly searching for more hidden goings on”. The brief also included the structural design, meaning the aesthetic needed to balance with the safe transportation of breakable goods. The historical hat box with carry handle idea was continued this year, with grosgrain two-tone ribbons to match the graphics.
“The boxes needed to look clean and crisp to counteract the detailed illustrations. We used a metallised paper stock with a satin finish, which gave a shimmer to the boxes. The use of punchy colours and heavy gold foiling on the front created a box with real gift appeal” said Judith Allan, Production Director, jkr.
Sarah Rotheram, CEO, Penhaligon’s said “We are delighted with the final collection and personally, I find more hidden stories in the design every time I pick up the packaging!”Read More →