Designed by Lavernia & Cienfuegos | Country: Spain

“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving. 

The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour,  have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”

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Designed by Lavernia & Cienfuegos | Country: Spain

“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”



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Designed by Lavernia & Cienfuegos | Country: Spain

“This is a range of wines that Belgian supermarket chain Delhaize offers within its own brand “365”, which includes simple, everyday products at affordable prices. The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.”



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