Lovely Package presents the winners of the 2014 A’ Design Awards & Competition. Each year creative agencies compete for honor, prestige and international recognition.
The A’ Design Award & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others.
Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners at designmag.org.
“The goal was to create a modern cosmopolitan brand that would appeal to a young vodka consumer and express a siberian feeling. The brand name is Siberian Wolf. In one color you can see the western part of Russia and in other color you can see the siberian part. The wolf is present on the top of the map. The slogan is “Wolves don’t wear collars” appealing to freedom, to the young customer.”
“Spanish wines are traditionally associated with bright, memorable design that employs unusual graphic solutions. This is exactly the task we were given when creating the design for this series of Spanish wines. Besides the design’s expressiveness we also had to communicate the very idea behind the trademark: bottle of wine. When working in several directions I have come up with an original solution – to depict a bottle on the label, the contours of which would be made up from various fonts that correspond to the concept of Spanish. As a result the label’s design turned into a splendid printing work, which when combined with the trademark became the label’s pinnacle.”
“A brand idea, which seeks to break new ground in the baby food category by the introduction of a fresh, chilled range of part-prepared baby food, similar to formats available for adult consumption. This would allow mums to make their ‘own’ baby food easily and quickly.”
“The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. The task was to create a stylish and minimalistic design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.”
“Differentiation is probably the most important factor in packaging these days. It clearly is a new approach and concept for beer packaging: not breakable, costs less to produce, lighter to carry, therefore advantage in delivery and production. From brainstorming to branding, choosing materials and finishing, the solution differentiates itself from other premium Belgian beer competitors in the market.”
“This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The label’s form is original and represents a contrast between day and night, wrapping the bottle around its entire circumference, forming an enclosed system of interaction, where one comes out of the other.”
“Visually, the need to embed the brand’s story in all aspects of its design inspired the use of hand-drawn illustrations on all consumer touch points. The cow, chicken, and fish serve as the focal point on the packaging. The animals themselves tell the Blue Goose story, and provide a rich and detailed representation of their natural environment, and the conditions they were raised in.
The soft and stylized design approach conveyed the care that Blue Goose provides when rearing its animals and brought the new brand promise to life in a unique manner. The design conveyed Blue Goose’s premium and artisanal positioning, but did not construe the brand as stuffy or extravagant. The choice of blue separated the brand from competing marques, as it is a colour not traditionally associated with food, and served to beautifully juxtapose the healthy pink colour of the meat.”
“The difference is the simplicity and transparency cause of the adult target group. we decided to show the fruits and ice through a transparency – unique in the lemonade-market.”
“The inspiration here was to do a lot with a very little – turning the gift of giving upside down and adding value. Through humour we are asking the purchaser turn the bottle upside down and by doing so give the gift receiver more than wine but flowers and a smile. An intelligent way to give more – flowers and a little bit of Cava sparkling wine.”
“PACKLAB created a unique experience that exploited joined-up-thinking with integral product and packaging development. PACKLAB looked into the stakeholders behaviour within the bakery, distribution chain, retail environments and explored Scandinavian seasonal home experiences. These observations lead to a marriage of old Scandinavian tradition of three pieces of gingerbread bringing good luck and heart-shaped pieces emphasising the affectionate characteristics of the season which were widely introduced both in the product. This was also communicated graphically through 5 different, yet similar variants of packaging.”
“To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. We utilized Coca-Cola’s Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.”
“Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. Based on a young boyʼs memory of his grandmotherʼs cooking, the brief was to develop an unique and modern brand based on traditional values, exploring classic Finnish foods. For PACKLAB, an inspiring creative opportunity came from working around the challenge presented by the diverse environments where the product would be showcased. From small cafes to major retailers, the packaging had to work equally in low counter refrigerators, high-standing door refrigerators of convenience stores, and even promotion refrigerators found in upscale food courts and airport food stores. We thus aimed at resolving whether a single packaging solution could work optimally in each retail environment, yet still be relevant and differentiating. Balancing information, imagery and space, the final design can be merchandised in five different ways, while optimising shelf space and accentuating the new distinct identity of the brand.”
“The gold-shining “Lithuanian Vodka Gold. Black Edition” inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes “Lithuanian vodka Gold. Black Edition” so delicate and crystal clear.”
“In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes.
With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production. The metal box is designed in such a way as to use the least possible metal. For example, the top integrates a waving design to avoid other designs that would require a second sheet of metal to ensure proper closure of the top.”
“Our original vision was to reconceptualize the world of wine through a new product. We wanted to use a graphic pattern to visualize the taste and character of six different wines. This was how Motif came into being. The German word "Motif" means pattern, and we consciously refrain from using information about the variety of grape or other specifications on the label. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is semi-sweet, full-bodied or effervescent.”
The next A’ Design Award call for entries opens April 27th with doscounted entries available for early birds from April 27-30. Click here to submit your work early and save. To find our more about the A’ Design Award please visit whatisadesignaward.com.
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