From Big Fish, Heydays, and Savvy Studio
From rough to polished, from texture to white-space, from coffee to, um, more coffee, we got it all this week with work from London, Oslo, and Monterrey.
Alma de Cuba by Big Fish
For Alma de Cuba, a London-based coffee roaster, local firm Big Fish managed to capture a particular aesthetic of Latin American vernacular in the form of crude thick marker drawings and lettering that one may find on tiny bodegas or street stands. Rendered in black, red, and silver, the identity gains enough sophistication appropriate for a niche coffee roaster yet still remains amicably grounded. (Grounded. Get it?). See full project.
Mellbye by Heydays
On the opposite end of the spectrum is this minimalist logo and identity by Olso-based Heydays for Norwegian architecture firm Mellbye. A barely-there “M” anchors the materials, all of which are beautifully produced taking advantage of the independent pieces of the “M” to do die-cuts, embossings, and debossings all in a groovy khaki color palette. See full project.
Abarrotes Delirio by Savvy Studio
Sticking with kick-ass, single-letter logos we now turn our attention to Abarrotes Delirio, a cafe-slash-marketplace in the hipstery Colonia Roma in Mexico City where a rustic, industrial chic environment serves as a backdrop for unassuming signage and typography that play the best kind of un-designed design. Even the giant “A” logo found in some of the store’s materials could pass as an accidental stroke of purposeful identity. This is a very difficult look to pull off convincingly and Savvy Studio has left no doubt this is ace. See full project.Read More →