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HIGH VIT

“HIGH VIT packaging design was meant to stress the functionality of these 3 drinks that were developed to support three important body functions. It had to be a mixture of pharmaceutical and traditional soft drink design details so MoonTroops creative agency chose a white background and implemented tasty colours for each different taste. “Keep it simple and straightforward” – this was the main mission of designing the package for this drink and it was accomplished.”

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Sep 21, 2012 Posted by SMP In Package Tagged High Comments 0

Miller High Life – Red White & Blue

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”

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Jul 5, 2012 Posted by SMP In Package Tagged blue, High, life, Miller, White Comments 0

Miller High Life

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

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Jul 15, 2010 Posted by SMP In Package Tagged High, life, Miller Comments 1