Designed by Tom Lane | Country: United Kingdom

“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan.  What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.

The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”



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Designed by ILoveDust | Country: United Kingdom

“We worked with Brand Jordan to create the packaging and illustration for the collaboration between Jordan and Levi 501’s. The packaging featured specially designed Jordans and Levi’s as well as an illustrated Tee shirt and perspex split box dividers.”

View full post on Lovely Package® . The leading source for the very best that package design has to offer.

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