Designed by Landor San Francisco | Country: United States

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”



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Designed by House Industries | Country: United States

“This time a custom House Industries block set design commissioned by friends at Herman Miller Japan. I thought I’d try to roll all of my favorites into this one… Andy Warhol, Maria Montessori and, of course, the Herman Miller trifecta; Nelson, Eames and Girard.

Each set includes eight basswood children’s blocks dressed in House Industries numbers, shapes and patterns. The puzzle sides are based on the original Herman Miller furniture box that was used to deliver American modernism. We then packaged the “box” in a miniature corrugated shipping carton. Took us a while to sniff out the tiny brown kraft packing tape, but solving specky details like “tape scale” allows me to sleep at night. It was all made in the USA (Grand Rapids, Michigan) by Uncle Goose and Advance Packaging.

The House for Herman Miller Japan blocks are only available at the new Herman Miller showroom store in Tokyo, Japan.”

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Designed by Landor San Francisco | Country: United States

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

View full post on Lovely Package® . The leading source for the very best that package design has to offer.

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