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Demanding More

Demand Media Logo, Before and After

Established in 2006, Demand Media is a “leading digital media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence.” They manage the immensely popular sites eHow and Cracked as well as livestrong.com and indieclick.com, among other smaller sites and services. This month Demand Media introduced a new identity.

Our new brand identity is all about demonstrating how Demand Media is a touchpoint in people’s real lives.

We connect people to content that’s relevant to them.
We connect businesses to the web.
We connect brands with people and people with brands.

This is what our branding is all about–connecting, serving as a touchpoint, and meeting people where they are.
— Brand Guidelines

Demand Media Logo and Identity

The old logo was interesting, despite its poor shading and Flickr-esque color palette, communicating connections and intersections. The new logo is a simplified version of that idea with a simple “D” monogram that has a more evident graphic device for connection. Not the most exciting thing in the world but a solid premise executed without fuss. The wordmark is set in Gotham Round and pairs well with the icon, softening the otherwise imposing “D”. Where the identity becomes more interesting is in application, when the connection part of the monogram gets blown up and serves as a framing device for copy.

An important part of our graphic look and feel are the use of arrowheads. The arrows are derived from our logo, and signify connection and action.

Used alongside our bold color palette and angled headline typography, the arrows provide a bold and engaging graphic look and feel to all our communications.
— Brand Guidelines

Demand Media Logo and Identity

The images above are taken from their brand guidelines (PDF) so there is a lot of Lorem Ipsum — don’t let that distract you. The approach is simple and effective, providing a colorful system to deliver content. It might grow repetitive after a while but for now it gives them a fresh toolset. Lastly, there is a bunch of icons, shown below. Overall, a very appropriate internet-y identity that doesn’t feel too cute or too friendly or, well, too internet-y.

Demand Media Logo and Identity

Thanks to Brian Dillon for the tip.

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Brand New

Feb 12, 2013 Posted by SMP In Logo | identity Tagged Demanding, more Comments 0

Univision Needs More, More, Más

UniMás Logo, Before and After

Launched in 2002 as TeleFutura by parent network Univision and quickly rising as the second most watched U.S. Spanish-language television network, the recently renamed UniMás has been retooled specifically for Hispanic millennials with programming geared to a “younger, bicultural audience,” as well as complementing Univision’s programming plus being its “cultural connection más the coolest content for young, U.S.-based Latinos.” The new name was conceived internally as a combination of “Uni” from Univision and “Más” for “More” and “Plus” in Spanish while the identity and on-air graphics were designed by Troika.

The UniMás name was brought to life through a logo mark that alludes to Univision’s signature “U” shape, but delivers a distinctly youthful feel through a fresh twist on the mark. To call attention to the network’s brand promise of more, the logo features bold “Más” typography to contrast the thinner “Uni” font that precedes it.

“UniMás’ new logo and graphic design truly exemplify the Más Generation – Hispanic Millennial trendsetters,” said Ruth Gaviria, senior vice president, Corporate Marketing at Univision.
— Press Release

UniMás Logo and On-Air

Logo animation and sound mnemonic.

The previous logo and name were fairly trite so nothing there will be missed. The new name is a little awkward. It makes sense, it’s readable, and it doesn’t try to apply the “Xtreme” filter that is sometimes used for millennials but it ends up sounding either corporate or like a pharmaceutical company. The logo is also a little awkward too but manages to work. The icon has the right idea of taking a cue from the main Univision logo by mimicking the left-side of its iconic “U” and then, well, going “Xtreme” on the right side with an ambiguously shaped “U”. It definitely feels edgy and youthful even if it’s impossible to tell what it’s supposed to be or look like. The wordmark borrows Univision’s “uni” typography — being smarter about it than the other Univision member, Galavision — and then adds the “Más” heavy, italic typography at the same angle as the icon above (the “M” also has the same rounded top as the icon, fwiw). The logo is not particularly elegant or fetching but it gets the right message across: this is part of Univision but it’s edgier. And, as usual, Troika’s strength lies in its experience and visual prowess for on-air packages and this one helps elevate the logo and further establish the attitude for the younger demographic.

The network’s on-air brand identity features vibrant colors and sharp 2D graphics to stand out against competing 3D network graphic packages. The identity is rooted in croppings of the UniMás logo to create frames for footage, graphics, and information.
— Press Release

Montage of new on-air look.

Launch campaign spot.

UniMás Logo and On-Air

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Brand New

Jan 14, 2013 Posted by SMP In Logo | identity Tagged M&aacutes, more, Needs, Univision Comments 0

“More is a premium fruit juice which contains high percentage of real fruit extracts, therefore the name “More” was selected for the brand. The plus (+) icon on the package is used as a symbol to indicate the rich fruit ingredient of More. The plus changes color according to the flavor. White is used all over the package. Plus and white emphasizes the health and triggers the perception of hygene. White is also differentiating the package of More from the other fruit juices on the market shelves and putting it forward. The simplicity of the package is an advantage. Illustrations on the package are effective but not distorting the simplicity.”

Lovely Package

Aug 21, 2012 Posted by SMP In Package Tagged more Comments 0

Less and More, Dieter Rams at the Design Museum | Interiors | Wallpaper* Magazine

via http://www.wallpaper.com/gallery/interiors/less-and-more-dieter-rams-at-the-design-museum/17051494/23660

FFFFOUND! / EVERYONE

Jul 20, 2012 Posted by SMP In Graphic design Tagged Design, Dieter, Interiors, less, MAGAZINE, more, Museum, Rams, Wallpaper Comments 0

Czech Republike? More like Czech Republican’t

Czech Republic Logo, Before and After

I kind of hate describing destinations as almost anything I can say is obvious. So, the Czech Republic: in Europe, pretty. This month, the Czech Tourist Authority (CTA), revealed the winner of a “tender” — the Europeans way of a) saying Request for Proposal or b) asking for spec work — issued in April to create a new marketing logo to promote the country. From a shortlist of six proposals that you can see here, the CTA along with “representatives of the Union of Graphic Design, partners and sponsor,” plus “representatives of the Ministry for Regional Development, Ministry of Foreign Affairs and Czech Centres,” selected the work of Prague-based Marvil and awarded them a prize of CZK$ 2.5 million (US$ 119,000).

Czech Republic Logo

Brand concept video.

There is no easily quotable release or comment about the new logo, but the inspiration is clear: the Facebook “Like” button. Although it goes beyond that, in that on the internet simply writing “like” in a comment or a Tweet with it and a link implies much more than just liking something, it’s the equivalent of a 500-word essay on why we think something is great. Marvil has used the ending of Republic to turn it into Republike: an awkward word when you try to say it out loud. (It personally makes me laugh because it reminds me the way my good friend Mark Kingsley calls Amsterdam: Amster-damn!). On paper it looks clever; a fun visual/written pun that may be amusing for a single-use print ad but not necessarily a long-term brand identity. It also places a lot of emphasis on English-speaking visitors, despite the numerous translations presented. The execution is fairly decent, as it does manage to highlight the pun in a good way, with an underline to boot, as it if were a hyperlink. It also stands out from the usually ornate or landmark-esque destination logos, with a straightforward wordmark. But given the ebullient natural, architectural, and cultural beauty of the Czech Republic it feels like a disservice to present it in such a neutral and aseptic design.

Thanks to Pavel Sarbort for the tip.

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Brand New

Jul 17, 2012 Posted by SMP In Logo | identity Tagged Czech, Like, more, Republican't, Republike Comments 0

IT, Now more than Evr

EVRY Logo, Before and After

With roots as far back as 1962, EDB and ErgoGroup combined in 2010 to form “the largest merger ever seen in the Nordic IT industry, and the fourth largest corporate merger in Norway regardless of industry.” In March the company announced a name change to EVRY, a leading IT company in the Nordic countries with 10,000 employees and 14,000 public sector and private sector customers. The new identity has been designed by Oslo, Norway-based Scandinavian Design Group.

EVRY

The development of the new brand is also confirmation that EVRY is now a single company, where everyone has the same targets and ambitions regardless of which company they worked for in the past. We were keen to develop a name that has only a few characters, that will work in different combinations and that can stand on its own and convey our message without the need for any additional logos — and of course we wanted a name that will represent the company in the best possible way.

The name also represents what we stand for, and we are committed to ensuring that the company creates value for our customers and society as a whole through:

- Each and every employee, every single day
- Every customer for which EVRY creates value
- Every critical system for which EVRY plays a role
- Every colleague who takes responsibility and inspires others
- Every person who is affected by EVRY through the benefits for society in which we play a role
- Every opportunity that EVRY recognises and takes up
— Press Release

EVRY

A long-ish ad. Worth a watch.

The previous logo looked exactly like a large corporate merger logo should; this one with a little Nordic starkness to keep it from being just an ugly mash-up of two existing logos. The problem with merger logos and merger names are twofold: One, they remind employees that there are two sides, even if they are playing for the same team and, two, they are harder to turn into consumer-friendly brands that are easier to recognize and remember (FedEx Kinko’s anyone?). Anyway, on to the new logo.

Like the name, the EVRY logo is catchy, playful, and friendly — perhaps too much of those qualities for an IT company but if you look at it against companies like Cisco or Oracle, it fits in with the trend of making those companies appear more familiar and accessible. The logo feels a little too informal and looks more like it was rendered with a Sharpie than ink, turning it from something calligraphic into a “Don’t Eat my Sandwich” Post-It in the break room’s fridge. The logo works well in big sizes and even as the tired image-holder device as seen in the report covers above. Overall, it’s an interesting new brand, sure to stand out.

Thanks to Jørgen Eidem for the tip.

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Brand New

Apr 3, 2012 Posted by SMP In Logo | identity Tagged more, than Comments 0

Lovely Stationery, There’s More to Love!

Today we’re launching our first addition to the Lovely family, Lovely Stationery.

As we’ve done with Lovely Package, we aim to provide our readers with inspirational examples of work within the world of stationery design. Lovely Stationery will be updated daily and we encourage designers and agencies a like to submit award winning examples of their work.

So head on over to Lovely Stationery and check it out. We hope that you enjoy it along with the future “Lovely” sites we’re cooking up!

View full post on Lovely Package . Curating the very best packaging design.

Feb 22, 2011 Posted by SMP In Package Tagged Love, Lovely, more, Stationery, There’s Comments 1

Graphic Design by one more studio

Great Graphic Design Portfolio by one more, a Studio from Paris.

one more studio

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Jan 3, 2011 Posted by SMP In Graphic design Tagged Design, Graphic, more, Studio Comments 1

The 2011 letterpress designers calendar now on sell and much more

personal / november 16th / 9:02
PM / Radiohead from the basement

It is always a pleasure when a project came to life… When I design this calendar, I first want to sell it via the harmonie interieure web site, but I think it deserves its own web site as it is really a project done with the help of Marek at Lettera Magica… and I really want this dedicated it to graphic designers…

So, you can now order your copy at www.letterpress-calendar.com.

This is a project I have in mind for a long time, developing of the “graphic designers” sentences I done for posters or wall stickers into a book… But Marek, from letteramagica, after proposing me to design the coasters earlier this year, as me if we could associate each other to do a calendar. So I jump on the proposal…

The idea is to have a card for each month, each one printed in 2 colors, one black, one depending on the season… Blues for winter, green for spring…

For the moment, we need money to produce it, the reason why this is just a presale web site. It will be only printed at 300 copies, and we need to sell first issue to pay the production costs… Do not worry, we will produce it anyway, even if it cost us some money, we want to have it in our hands as much as you do…

As a lot of people ask me how to get other letterpress stuffs I have done, you can also order one of the 15 coasters sets and one of the 40 Home sweet home cards with the calendar, so be hurry…

Also, with all the orders, you will get the small designers stickers you received when you support this site, as well as my own buisness cards & Harmonie interieure cards…