Designed by Nick Yates | Country: United Kingdom

“University brief – Packaging design for a pub game invented by a University tutor. The aim of the game is to draw celebrities using matchsticks (example included – it’s Joan of Arc by the way). The winner is the person who can create their celebrity using the fewest matches. The losers buy the beers.

Match boxes come in 4 hand screen printed colours; black, magenta, turquoise and fluorescent red with a foil blocked match on the front. Box tray made from metallic gold card.

It’s the ultimate pub challenge”



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Designed by Nick McLean | Country: Canada

“MIG Boaka is a Russian Vodka brand that comes in three variations identified by the stripes on the front label. The line is inspired by the series of Soviet fighter jets used during the cold war. The labels are modeled after the rank badges worn by military officers.

As such the number of stripes represents the alcohol by volume of that particular bottle. MARK I containing the lowest, graduating to the highest in MARK III, a drink only for the real officers at the party.”

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