Designed by Up Inc. | Country: Canada

“Packaging for Fairmont’s signature teas had to communicate the luxury messaging of the brand, as well as the health-promoting ingredients of the teas. Bursts of colour were added to Fairmont’s corporate black to differentiate the flavours and to add an element of cheerfulness. A sparse, illustrated pattern allows for bilingual copy (French and English) and adds welcome texture.”

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Sourced from the collection of Such Pretty Things | Designed in Europe, early C20th

Vintage labels are a wonderful source of inspiration for modern packaging design. While some are very simple and a little lackluster, others are rich in beautiful typography and delicate linework. Production limitations and costs of the time meant a very limited colour palette was normally employed, often with striking results.

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“The stubby beer bottle was Canada’s national beer bottle from 1961 to 1984. In 1961 the Dominion Brewers Association (now the Brewers Association of Canada) replaced the heavy, bulky, non-standard 12oz “pint” and 22oz “quart” beer bottles with a new more efficient designed “stubby” bottle to be used by all Canadian breweries.”

Via Stubby

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