Undercover Pinot Noir by Alexandru Patru

Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects we chose to highlight, for the rest be sure to check out all of the winners at A’ Design Award & Competition.

Dependable by TAXI West

Kasatka by Anastasia Smyslova

Black Label by Loblaw Brands Limited

Birzu Duona – Grissini by Edvardas Kavarskas

Power Lunch by Springetts Brand Design Consultants

Brigaderia Easter Edition 2012 by Gustavo Piqueira

Aroxa by Lucy O’brien

Amur Tiger by Guilherme Jardim

Dahom Cfl Packaging by Dahom Fujian

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A’ Design Award & Competition has announced their FINAL call for submissions for the packaging and graphics categories. Packaging and graphics designers are invited to submit their works before February 28, 2013.

The A’ Packaging Design Award is a freestyle design competition open to both concept stage and realized 3D packaging works designed by professional and young designers, packaging design companies and creative agencies worldwide. Likewise, the Graphics category is open to submission of 2D Packaging designs, advertisements and visual communication designs, including info graphics.

The deadline for submission is February 28, 2013. Winners will get early communication on March 7, 2013, and results will be announced to the public on April 15, 2013 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2013.

Furthermore, this year winners’ works will be exhibited in 3 locations worldwide:

  1. A’ Design Award Winners’ Exhibition at MOOD will be held at Como, Italy. Dates: 15-27 Apr 2013. 751 m2 Space is provided for winners to exhibit their works. Winners who cannot join by physical works will be provided free poster printing and preparation service; therefore every awarded designers’ works get exhibited.
  2. A’ Winners’ Exhibition at About Design will be held at Gdansk, Poland. Dates: 10-12 May 2013. 112 m2 Space is provided for winners to exhibit their works. A’ Design Award will carry small pieces, and provide poster preparation and printing free of charge to all winners.
  3. A’ Winners’ Exhibition at Product Design Days, will be held at Mumbai, India. Dates: 21-22 Nov 2013. 112 m2 Space is provided for winners to exhibit their works. A’ Design Award will carry small pieces, and provide poster preparation and printing free of charge to all winners.

In addition to the space in the 3 exhibitions, winners are given a rich package as seen here, without any “further fees”.

Register and Submit your work to A’ Design Award and Competition.

View previous A’ Design Award & Competition winners.

View the A’ Design Award Gala-Night or Exhibition Photos.

If you’re not a packaging designer, you may want to check other A’ Design Award & Competition categories here.

For further information please visit: whatisadesigncompetition.com

Check out some photos of the event and a selection of last years winners after the jump.

Standing Message Card “post Animal” by Katsumi Tamura

Aroxa by Lucy O’Brien

The Cube Calendar by Philip Stroomberg

Alicia Rius Photography by Arnau Bosch Verges

Real Boy by Duncan Shotton 

The A’ Design Award Trophy

A’ Design Award features a unique award trophy, that is realized by 3D metal printing since it cannot be perfectly manufactured with any of the traditional methods. The trophy is made in stainless steel and is gold or bronze plated depending on the award level. It was especially made as an impossible shape for conventional technologies, to underline the advancement and possibilities within the design field. Furthermore, this also makes A’ Design Award trophy harder to duplicate or replicate. A’ Design Award exhibit prototype trophies made in glass and other materials, together with tests to duplicate the trophy using other production methods at the exhibition.

The award trophy is presented in a special black box, with A’ Design Award logo. The design of the award trophy features both sharp edges and organic inner form. The sharper edges, which are outside, signifies the engineering part of any design work; i.e. in-depth, precision thinking with solid details at the end of the design work. While the soft, organic interior signifies the fuzzy logic of design process; endless possibilities, creativity and imagination. The endless creativity and imagination is locked within the constraints and details, creating the final shape. The design of the trophy is also a play on the letter A. The award trophy features a hollow center with 8 windows pointing to all quadrants in the space, signifying the universal aspect of design. Furthermore, the A’ Design Award trophy has a perfect balance; several trophies could be stacked on top of each other to make a sculpture. The award trophy is small in size, and is designed like a piece of jewelry. The award trophy is intended as a memento, and a luck item which people could carry with them. A’ Design Award winners display their trophies in closed vitrines, at their offices, place them on their desks, carry it in their pockets, or wear them as a piece of jewelry. The A’ Design Award Trophy, inspires and pushes designers to exceed their selves.

The A’ Design Award Trophy is not sold, and is distributed for free to all award winning designers, and jury members during the A’ Design Awards’ Gala-Night. The A’ Design Award Winners’ Trophy was designed by OMC Design Studios / Italy.

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The day started out with 200 entires from around the world, and over the course of  10 hours we culled that down to 12 In-book awards and 4 Nominations. The Nominations were then voted on to decide if they would receive the industry’s coveted Yellow Pencil. The quality of work was very impressive, and the judging was not an easy task. As judges, we agreed, disagreed, and debated, but in the end we all felt that the work awarded was indeed the best of the bunch.

Check out the winning work below, and also be sure to watch the live telecast tomorrow at 7:00pm (BST) to see who will walk away with a Yellow Pencil.


Cass Art Own Brand
Agency: Pentagram Design
Country: United Kingdom
Client: Cass Art

Heineken STR Bottle
Agency: Iris Nation
Country: United Kingdom
Client: Heineken

Johnnie Walker 1910 Special Edition Bottles
Agency: LOVE
Country: United Kingdom
Client: Diageo

Target Heavy Food 
Agency: BBDO Dusseldorf GmbH
Country: Germany
Client: Medicom Pharma GmbH



Col & Extra Acrylic
Agency: Designers United
Country: Greece
Client: G. Papazoglou & Co

Agency: The Collective
Country: N/A
Client: De Bortoli

LAQA & Co.
Country: United States
Agency: LAQA & Co.
Client: LAQA & Co.

Mayhem Wine Bottle
Agency: Leo Burnett Chicago
Country: United States
Client: Allstate

No3 Gin
Agency: Brandhouse WTS
Country: United Kingdom
Client: Berry Bros & Rudd

Royal Mail Collectibles
Agency: The Chase Manchester
Country: United Kingdom
Client: Royal Mail

St Stefanus
Agency: Brandhouse WTS
Country: United Kingdom
Client: SABMiller

The 3M Earplugs Volume-Down Packaging
Agency: Acholz & Friends Berlin GmbH
Country: Germany
Client: 3M Deutschland GmbH

The Four of Woolga
Agency: Gürtlerbachmann Wertburg GmbH
Country: Germany
Client: Closed GmbH

Agency: Stranger & Stranger
Country: United Kingdom
Client: Truett Hurst Dry Creek Valley

Warm Red
Agency: Designers Anonymous
Country: United Kingdom
Client: Designers Anonymous

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