End of Year List

The Best and Worst Identities of 2014, Part 5: Most Liked Friday Likes

Here are the 12 most liked individual projects from Friday Likes based solely on the percentage of “great” results achieved through the polls. No commentary provided on this one.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

70.3%

24.4%

5.3%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

70.5%

15.1%

14.4%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

71.1%

25.3%

3.7%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

71.4%

25%

3.6%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

72.1%

24%

3.9%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

72.2%

24,2%

3.6%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

72.6%

21.4%

6%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

72.8%

22.4%

4.8%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

73.9%

23.5%

3.3%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

74.8%

20.7%

4.5%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

77.4%

20.2%

2.4%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Like-ability

79.1%

19.3%

1.8%

Many thanks to our ADVx3 Partners



Brand New

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End of Year List

The Best and Worst Identities of 2014, Part 4: The Worst Noted

Here are the 12 worst identities of 2014 from the Noted section of Brand New. Minimal commentary added to each selection.

Also:
Part 1: The Best Reviewed
Part 2: The Worst Reviewed
Part 3: The Best Noted

As a logo it’s not terrible and I rarely play the “it-looks-like” comparison game but it does looks way too much like the Beats by Dre logo to be taken too seriously or even de-associate the idea of headphones from dictionaries.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

9%

23.6%

67.5%

The only one getting a stiffy from this logo is that poor “A”.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

10.3%

20.9%

68.8%

On Packaging

27.5%

43.2%

29.3%

As far as clients go, this isn’t as big a deal but this logo irks me so much and the applications were as bland as it gets.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

4.9%

19.2%

75.9%

The “A” rollercoaster monogram isn’t the worst but the wordmark totally is.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

17.2%

39.1%

43.7%

On Wordmark

10.4%

32.2%

57.3%

Sort of a good idea, terribly and inconsistently executed.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Concept

17.4%

42.7%

39.9%

On Execution

7.5%

21.8%

70.6%

The previous logo was perfectly fine. There was no need to introduce the new cheap-looking, glowing version of Mr. Jefferson. Worst use of a gradient all year.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

2.9%

12.9%

84.2%

Blackletter newspaper logos are a cliché but if this is the proposed alternative, no thank you, I would rather lick the ink off the newsprint.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

2.4%

8.2%

89.4%

On Newspaper

6.3%

25.2%

68.6%

Maybe, as it was mentioned in the comments, there was no need or desire to make a beautiful design or that this is typical for a Chinese company but still: eeew.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

1.3%

15.8%

82.9%

On Livery

0.3%

22.1%

77.6%

It’s amateur hour for this large regional chain of grocery stores.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

7.2%

21.3%

71.6%

The original VISA logo isn’t that great to begin with but this change turns into a truly awful wordmark with a “V” featuring the worst serif of all time.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

6.6%

28.8%

64.6%

I got some flak for criticizing this logo made by two kids. I don’t care who did it, this is a terrible logo for a really large organization run by adults for adults and should get no special treatment simply because they decided it would be cute to engage kids.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

0.9%

5.4%

93.7%

Besides being typographically disgusting, the reason I find this to be the worst logo of the year (across all Brand New) is that it is for a Fortune 100 company. There is no excuse for a logo this shitty for a company this big.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

36.6%

18.2%

45.2%

Many thanks to our ADVx3 Partners



Brand New

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End of Year List

The Best and Worst Identities of 2014, Part 3: The Best Noted

Here are the 12 best identities of 2014 from the Noted section of Brand New. Minimal commentary added to each selection.

Also:
Part 1: The Best Reviewed
Part 2: The Worst Reviewed

Possibly the best shield/crest/thing of the year. Type could be a lot better.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Shield

75.8%

20.7%

3.5%

On Wordmark

27.9%

47.6%

24.4%

On Application

67%

29.6%

3.4%

The old one needed to go and this simple, bold, sans serif evolution is a perfectly acceptable and well done evolution.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

47.6%

44.6%

7.8%

Very subtle but amazingly effective evolution. No big fuzz, just getting down to business with better loops.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

60%

36%

4%

Minor league baseball teams lend themselves to great logos but it’s not always a homerun like this bear that is equal parts menacing and huggable. Fun typography too.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Main Logo

81.1%

15.9%

3%

On Bear Alts.

81.8%

15.2%

3%

On Type Alts.

56.5%

36.5%

7%

The logo wasn’t as tasty as the packaging, which got everyone drooling.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

56.6%

37.5%

6%

On Packaging

89.4%

8.2%

2.5%

Best yeast logo and packaging ever.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

82.3%

15.5%

2.3%

On Wordmark

63.3%

33.7%

3.0%

On Packaging

82.3%

16.6%

1.1%

In the same realm as the Dribbble logo but all businessed-up and with great print applications.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

72.2%

18.6%

9.2%

On Application

64.9%

34%

1.1%

Really great icon-slash-monogram and simple, bold application.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

74%

19.4%

6.5%

On Wordmark

39.6%

49.4%

11%

On Application

41.8%

47.7%

10.5%

Another great icon-slash-monogram from Pentagram in the form of a reverse pilcrow (the glyph for paragraph break).

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

71.1%

19.9%

9%

On Wordmark

35.8%

52%

12.3%

One of the best Olympic bid logos in a while. Smart, playful, and very unexpected. The original post didn’t cover some of the applications that were revealed later, which you can see here.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

57.6%

30.4%

12%

The one time all this grid talk and Fibonacci sequence mumbo jumbo paid off.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo Evolution

43.4%

50.7%

5.9%

On Application

73.4%

22.2%

4.4%

Absolutely beautiful drawings of a very difficult bird to draw that align the famed Pelican brand perfectly with its even more famed sister imprint, Penguin. Logos and cover were all done internally to boot.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logos

73%

23%

4%

On Covers

61%

32%

7%

Many thanks to our ADVx3 Partners



Brand New

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End of Year List

The Best and Worst Identities of 2014, Part 2: The Worst Reviewed

This is a first. I could only select six projects that fit the description of “Worst”. Last year I remember having a hard time finding 12 but I still managed. This year, at least in the Reviewed category, there were barely any projects that really made me cringe. There was a lot of boring or middle of the road work but projects deserving of being labeled as the worst representations of identity design were few. There weren’t any blunders from large companies and there weren’t any communally-hated projects. Which might be good news, there is less work that sucks! Still, here are the clunkers for this year.

Also:
Part 1: The Best Reviewed

In my original review I didn’t commit to not liking this project but now, in retrospect, I very much do. That “a” is just inexcusable and the rest of the wordmark isn’t helping.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

14.4%

32.7%

52.8%

On Ads

7.4%

33.3%

59.3%

The problem here isn’t so much the new design — although it doesn’t do much — but the “strategy” to have two logos for the National Park Service at the same time is far from smart.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Foundation Evolution

12%

31.6%

56.3%

On New Logos

10.8%

30.5%

58.7%

On Double-Launch

5.6%

13.1%

81.2%

The arrow icon is passable and there were some decent applications but the wordmark, with those wimpy “r”s and tittle-less “i”, deserves to get lost in the mail.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

28.1%

48.6%

23.4%

On Wordmark

16.3%

45.9%

37.8%

On Ads

34.5%

46.2%

19.2%

In all fairness this could have been much worse and the polls showed some remarkable mercy placing it more in the Fine than Bad range but, still, this could have also been much better with a slightly more grown-up vibe and less clip-arty branches.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Typography

18.1%

39.5%

42.5%

On Olive Branches

17.7%

48.3%

34.0%

An organization with such a storied global presence desrved better than this triangle overdose and uncomfortable wordmark.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

3.8%

18.8%

77.4%

On Application

7.6%

43.3%

49.1%

With only three simple letters to not screw up, FCA managed to get all three wrong with a too-wide “F”, a nearly-”O”-ish “C”, and a bland “A”. To boot, it’s completely unbalanced horizontally.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution

1%

8.8%

90.1%

Many thanks to our ADVx3 Partners



Brand New

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End of Year List

The Best and Worst Identities of 2014, Part 1: The Best Reviewed

Time to get our Holiday cheer on with the Best and Worst Of lists of the year on Brand New. First up: The Best Reviewed. Four more posts will follow and we will be resuming normal posting January 5.

Unapologetically bold typography and a solid-as-steel bulldog icon make this a truly truck-y identity.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Bulldog

70.3%

23.7%

6%

On Wordmark

68.1%

28.2%

3.7%

On Application

74.3%

23.5%

2.2%

A sturdy evolution for an already popular icon and a comprehensive and thoughtful package redesign to improve an already premium brand.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

84%

13.6%

2.4%

On Typography

64.4%

32.3%

3.3%

On Application

80.8%

16.7%

2.5%

A simple, typewriter-y wordmark that, more importantly than being “cool”, can accommodate, endorse, and substantiate any of the 250 logos of the merged companies’ publishing divisions, imprints, and brands.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

58.5%

31%

10.5%

On Co-branding Structure

76.1%

19.3%

4.6%

A fun and striking logo that is easily applicable to the hundreds of bikes and dozens of stations that now populate Chicago.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

54.9%

36.7%

8.4%

On Typography

57.2%

36%

6.8%

On Application

76.6%

19.8%

3.6%

Even though it’s for a fairly elitist and slightly annoying establishment, the identity is beautifully designed and excquisitely produced.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

50.1%

34.5%

15.4%

On Application

84.5%

11.7%

3.8%

The monoweight icon set trend has been in full effect for a couple of years but, combined with the concept of Porto’s blue tile tradition, it takes on an unexpected twist and has been applied quite ambitiously, from train wraps to an actual tile wall.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Wordmark

56.1%

39.8%

4%

On Patterns

83.8%

14.2%

2%

On Application

83.9%

14.4%

1.7%

The stepped typography in the logo is nice and interesting but the extension of the same idea into every single application via a custom-made digital tool turns this into an obsessively cool and consistent identity.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

42%

37.9%

20.1%

On Inclined Type

50%

32%

18%

On Application

71.1%

22.1%

6.8%

A wonderful geese illustration adorns the strikingly simple identity and benefits from the beautiful background of the northernmost parts of Quebec.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

37.8%

49.9%

12.3%

On Goose

83.9%

12.9%

3.2%

On Application

83.2%

15%

1.7%

Hands down the best monograph of the year. Bold and delicate at the same time. Great print application, too, with the gold spot color on a rich color palette.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

80%

16.3%

3.7%

On Wordmark

30.2%

56.7%

13.2%

On Application

68%

29.1%

3%

This is a great and ambitious redesign for one of the U.S.’s largest airlines. A fantastic icon, strong typography, smart copywriting, and a kick-ass livery make this one of the standout jobs of the year.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

54%

31.5%

14.5%

On Wordmark

52.1%

39.9%

8%

On Livery

73.8%

18.8%

7.4%

Despite all the distracting buzz around the Bélo, I still maintain that this is one of the best icons of the year and one that could do wonders for further extending the brand equity and recognition of the company. (They just have to resist doing things like this with the logo; that’s flexibility taken too far).

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

49.1%

30.4%

20.5%

On Typography

31.3%

55.2%

13.5%

On Logo Variations

51.2%

33.2%

15.6%

Although this is probably one of the “smallest” clients on this list, the resulting identity is the best example of the year of a smart, relevant concept that has been perfectly executed in an unexpected visual direction. Also, getting “Great” results in the polls in the 80s and 90s percentages is no easy feat around these parts.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Wordmark

83.1%

13.6%

3.3%

On Pattern

92.1%

6.7%

1.2%

On Application

94.5%

4.8%

0.7%

Many thanks to our ADVx3 Partners



Brand New

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End of Year List

The Best and Worst Identities of 2013, Part 5: Most Liked Friday Likes

Here are the 12 most liked individual projects from Friday Likes based solely on the percentage achieved through the polls. No commentary provided on this one.

Also:
Part 1, The Best Reviewed
Part 2, The Worst Reviewed
Part 3, The Best Noted
Part 4, The Worst Noted

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (509)

75%

20%

15%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (274)

76%

23%

1%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (484)

76%

20%

4%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (765)

79%

18%

3%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (548)

81%

15%

4%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (354)

82%

16%

2%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (440)

83%

14%

3%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (438)

83%

15%

2%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (713)

85%

14%

1%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (737)

85%

14%

1%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (1,047)

86%

11%

3%

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Likeability (323)

87%

11%

2%

Many thanks to our ADVx3 Partners



Brand New

Read More →

End of Year List

The Best and Worst Identities of 2013, Part 4: The Worst Noted

Here are the 12 worst identities of 2013 from the Noted section of Brand New. Minimal commentary added to each selection.

Also:
Part 1, The Best Reviewed
Part 2, The Worst Reviewed
Part 3, The Best Noted

An originally uninspired icon poorly redesigned accompanied by some equally bad customized Helvetica.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (484)

3%

20%

77%

Very weird letterforms that could be for anything, like Cat Management Alliance or Computers Made in America or Corrupt Maudlin Albanians or, you know, Country Music Association.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (359)

2%

17%

81%

The beginning of the end for the NBC peacock logo and the typography ain’t nothing to rave about.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (217)

10%

33%

57%

For some reason this got some support from voters and commenters but the clip-art-looking collection of icons and middling typography are nothing to be fine about.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (345)

30%

44%

26%

From the lowercase sans serif typography to the exploding volcano squares, there is nothing harmonic about this one.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (426)

10%

29%

61%

Smooshed-up typography is rarely a good idea and this is no exception. I called it “abonimable” in the original review and some people thought I was being too harsh. Upon further reflection I can confirm this is certified abonimable typography.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (342)

9%

33%

58%

This logo just doesn’t make any sense, it’s not pleasant to look at, and the last thing I would think it would be for it would be a bookstore.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (318)

4%

19%

77%

High-level concept this is not. But at least we know what they sell: really tight glasses that will crush the bridge of your nose.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (477)

21%

41%

38%

By now, we know not to expect much from government-realated logo design but this one reaches a new low not just in execution but in process where a bunch of different designers and firms worked on it like a game of hot potato.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (425)

4%

13%

83%

In terms of straight-up evolutions, this is the worst of the year no doubt. The Before was a solid logo with good typography. The new icon’s chrome-itization and the faux small caps typography are too crass.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (820)

1%

5%

94%

The only thing I don’t understand is why they didn’t put a gradient in the star. Clearly they had no reservations in putting one in every single character. So terrible.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (638)

2%

2%

96%

For the better part of seven years, since we launched Brand New, me and a handful of watchful and concerned readers have encouraged constructive criticism in the comments and a modestly developed and well-formed opinion of why something works or doesn’t work but sometimes there is no need as is the case here so, yes: this logo sucks.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (608)

2%

5%

93%

Many thanks to our ADVx3 Partners



Brand New

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