Designed by Jag Nagra | Country: Canada

“I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce.  I took on a metaphorical approach to the label illustrations.  Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.”

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Designed by Apsara | Country: United States

“Apinya Thai Chili Sauce is our signature hot sauce inspired by the flavors of Thailand and made with fresh Thai chilies, roasted red peppers, garlic, and ginger.

The creative team designed the overall brand based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.

The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to actively exploit the texture and bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.”



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Designed by Jansen Harris | Country: Dubai

“Evelyn’s chocolate sauce recipe has secretly passed from one Evelyn woman to the next over several generations. This sense of heritage and handcrafted quality inspired the creation of the identity and influenced the design to elevate chocolate sauce to a position of being a personal, almost everyday luxury. Rich and chocolaty, this indulgent pleasure is the perfect desert for any dinner party. We were asked to strategically position, create an identity and design packaging for this decadent new brand.”

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Designed by Tower of Babel | Country: United States

“Tower of Babel was recently hired to design a limited edition package for Goat Island Pepper Sauce. Goat Island Pepper Sauce is a vinegar-based spicy condiment for steak, chicken, seafood, etc. (think hot sauce meets steak sauce). The makers of Goat Island Pepper Sauce wanted something that would represent the limited nature of this small batch and thus a keepsake cedar box was also designed and produced. The batch was limited to 500 bottles and the labels were lovingly applied by hand.”

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