Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

With its label design, taking the terms “white label” and “table wine” literally, the origin of the wine is kept secret. Nevertheless, the distinguished appearance of the nameless wine gives off an air of the high-class Spanish delicacy to be found inside. The subject was stamped with shiny white foil on the label of white uncoated paper.

“Mesa/8” (“Table 8”) is a reference to gastronomy jargon, where the “table number” corresponds to the sale price, which amounts to a maximum of half of the original price. The repeated motive: Tables from around the world, from international artists and illustrators, performed in various styles from etching to construction plan. Furthermore, the label encourages the viewer to take a guess at the mysterious origin: A hint at the high-class wine-growing region is given by the geographic coordinates printed on the front. The “Mesa” series has now already grown to eight


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“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.

The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.

“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”

Among those commissioned to design an 1800® collectible bottle are artists who’ve made marks as painters, toy designers, photographers, illustrators and animators; and each has been recognized as both influential and inventive within their genre. Located across the country and abroad, the six artists include Gary Baseman (Los Angeles), Tristan Eaton (New York), Tes One (Tampa), Yuko Shimizu (New York), Ray Smith (London) and Alex Hank (New York). Only 1,800 bottles of each design have been produced and will first be available in high-end liquor stores on May 5, 2011, corresponding with the 1800® launch event. As a celebration of both the artists and of Mexican culture, the launch event will include a wrestling ring—where Mexican wrestlers will duke it out for the tequila drinking crowd—and music from two of Mexico’s most audacious rock bands.”

- Gary Baseman

- Ray Smith

- Tes One

- Alex Hank

- Tristan Eaton

- Yuko Shimizu

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Designed by Base | Country: United States

“Pantone is the international standard for color in the world of design.

Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System. We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.”

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