Designed by Cecilia Hedin | Country: United States

“Rhum Agricole is an exclusive rum that is distilled on the French island of Martinique in the Caribbean Sea. Compared to normal rum, rhum agricole is made out of freshly squeezed sugar cane juice, rather then from molasses.

When creating the new liquor brand, Fourteen Sixtyone, I was inspired by the old ocean fare and vintage maps (read pirates). The island of Martinique has the geographic coordinates 14°40n 61°00w, hence the chosen brand name.”

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Designed by Morten Johansen, Ida Dølplads & Marius Sunde | Country: Norway

“The brief asked for a new range of flavored honey from Honningcentralen, the leading producer of honey in Norway. Our idea was to create a series of product which made the user feel like a chemist in the kitchen, with honey acting as a complementary ingredient to a variety of dishes — we wanted to create a honey that could act as a tool that could turn the kitchen into a creative playground.”

 

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Designed by Mirim Seo | Country: United States

“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”

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Designed by Allison Chambers | Country: Canada

“In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution.”

“I developed this brand concept for a new wine company to be a playful verbal and visual pun. The intended audience is young women who like to get together to commiserate over a glass of wine. I mimicked the feel of whiny voices with a distorted treatment of two typefaces. I drew familiar whines from real life to wrap around the bottle. From a distance, they act as a texture, but close up they become easily legible. The bottle invites customers to participate and add their own favourite whines to the conversation on twitter, using the hashtag #grapewhines.”

“This packaging is part of a brand strategy for Cite Art, Design, and Culture Publications, a concept for a new high-end art bookstore in Vancouver. Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être.

For Cite’s in-store packaging, I gave the pieces a clean, slightly industrial feel, similar to a gallery space before artwork is hung. This influence led me to a straight-forward, descriptive treatment of the graphics on the packaging, where what is inside is shown graphically and to scale on the packaging. I utilized the brand colours, typefaces, and form of the logo on the packaging, to maintain integrity across the brand, while avoiding any sense of facade or ornament. The packaging relies on form and function, to maintain credibility with its target market of educated, creative professionals.”

“Band Together is a packaging concept for adhesive bandages to be sold as a charity fundraising item, supporting disaster relief initiatives. The wordmark represents the connection between supporters of the charity and its recipients. Transparent packaging reveals the causes the charity supports, for example hurricane clean-up, medical assistance, and clean water supply. I used ligatures and connected type treatments to represent healing of wounds, and healing of communities in need. The wordmark is printed on the bandages, so the wearer shows their support for the charity whenever they wear one.”

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Designed by Megan Sarah | Country: Canada

“Lumis is an environmentally conscious candle company. I designed packaging for their tea-lights to honour this commitment to sustainability. A recycled cardboard container with a lid will protect the candles better during transport and also be re-sealable after opening. Once the candles are gone the consumer can re-purpose this container to store something else, or easily recycle it. Allowing the natural cardboard to show, and using simple graphics and a single colour makes it instantly apparent that the minimum amount of materials and resources were used for the package. The tactile qualities of the cardboard and natural inks convey quality while also providing effective and attractive storage.”

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Designed by Cassandra Cappello | Country: Canada

“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”

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Designed by Yonatan Sheinker | Country: Israel

“Identity and Packaging “Tahanat Lehem” (The Bread Mill), experimental bakery brand focusing on new and innovating breads. The bakery taking it’s values from the first entrepreneur Moses Montefiore who boldly built the first neighborhood and wind mill outside the Jerusalem walls combined with modern science and molecular gastronomy.”

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