Designed by Caroline Rosenkjær, Casper HoldenChristina StougaardNicolai HenriksenThorbjørn Gudnason | Country: Denmark

“A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.

We went after a minimalist no-bullshit package design, which gives the consumer nothing but the relevant. Furthermore will the package design be a necessary part of the advertising concept.”

 

Lovely Package

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Designed by Nicolaj Henriksen, Thorbjørn Gudnason, Christina Stougaard & Casper Holden | Country: Denmark

“A fictional school project redesigning Aalborg Jubilæums Akvavit. This product is a celebration of the 100 year anniversary of Aalborg Taffel Akvavit, 1846. Our intention with the redesign was to reach a younger target group, while still having the elderly consumers in mind.

We have made a new label for the new bottle, but kept the current traditional logotype. One of things that is recognizable with this liquor is it’s taste of oak, which we chose to highlight.

The gift packaging is handcrafted in oak, will be more expensive than just the bottle, and will be a preferable luxury choice as an anniversary present.”



Lovely Package

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