The winners of the 2011 Brand New Awards have been posted on the Winners page of the BNAs’ site. Judging took place this past Friday, March 23, 2012 here in Austin, TX — pictures of the day can be found in this Flickr set. Read on for additional notes, thoughts, and a peek at the big-ticket winners.
Entries
598 entries submitted
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561 Professional / 37 Student
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281 Logos
29 Logo and Identity Animations
117 Basic Identity Applications
145 Comprehensive Identity Programs
26 Guideline Documents
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351 U.S. entries
34 UK entries
213 entries rest of the world
Winners
86 total winning entries
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77 Professional / 11 Students
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66 selected by Judges / 20 selected as “Salvage” by UnderConsideration
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29 Logos
9 Logo and Identity Animations
17 Basic Identity Applications
28 Comprehensive Identity Programs
3 Guideline Documents
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44 U.S.
6 Canada
5 Australian
4 Brazil
4 UK
23 rest of the world
Note
Due to a last-minute conflict, Paula Scher’s client could not attend. In her place, Brett Wicken’s and Ammunition Group’s client from Autodesk, Creative Director Michiel Schriever, stepped in.
Observations
The judges were pretty tough and very consistent among them. There were a lot of zeroes and ones (out of five possible votes) handed out. A few fives here and there and other fours, almost no threes.
The Logo category was weaker than last year. There wasn’t a collective “wow” from this category, best represented by the fact that the judges decided to not award a Best of Category.
In regards to logos, there was also a big discussion if it’s a disservice to judge logos on their own, without at least one application. Something we will consider for next year.
As usual, the Comprehensive Identity Program category was a monster of fun and awesomeness. The winners displayed a tremendous understanding of extending an identity.
For some reason, both this year’s and last year’s judges had a hard time grasping the Logo and Identity Animation category, not being exactly sure as to how to evaluate it. Might need a judge next year more close to this kind of work, as I find it to be one of the most exciting categories.
The student entries were not only few but, for the most part, lacking in oomph. We will seriously reconsider keeping the competition open for students next year.
In the end, the winners represent a fantastic selection of work from around the world and we are thrilled with the results.
Special Awards
Once again, there were very few nominations for the two Special Awards for Design Effectiveness and Client Leadership and since only those entries that win are considered the less than a handful that had a nomination did not stand out enough to be awarded. This might be the last year we attempt these two awards.
On Salvage Selections
Since the cutting floor was pretty full, we found a lot of entries that we — Armin and Bryony of UnderConsideration — felt deserved to be included, just as we did last year. We pulled in double the amount of last year and we showed all of our selections to the judges — funnily enough, they all mostly agreed that those projects deserved to be in while they pushed back on two or three of our selections, which we ultimately left in.
Next
We will be working on producing the annual in the next two or three months. This year we will again publish a book, an iPad app, and this year we will be testing a paywall website (for those who don’t have an iPad or prefer to see things online).
Sneak Peek at the Top Winners
Best of Show (1 of 2) + Judge’s Pick: Andrew Blauvelt
Saint Bartholomew’s Church by OCD | The Original Champions of Design
Comprehensive Identity Program
Best of Show (2 of 2) + Judge’s Pick: Michiel Schriever
New Theatre by Interbrand Sydney
Comprehensive Identity Program
Judge’s Pick: Paula Scher
The Jerusalem Season of Culture (JSOC) by Open
Comprehensive Identity Program
Best of Category + Judge’s Pick: Brett Wickens
Own identity by IS Creative Studio
Basic Identity Application
Best of Category + Judge’s Pick: Ellen Glassman
Advanced Ice Cream Technologies by Landor Associates
Comprehensive Identity Program
Best of Category
Current TV by Wolff Olins
Comprehensive Identity Program
Best of Category
“Traklin” (TV Channel) by Roy Sturdy from “Shenkar” School of Design and Engineering
Student
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