Vocation Brewery


Designed by Robot Food | Country: United Kingdom

“Craft beer is riding the crest of a wave, and as microbreweries gain in popularity, brand identities are getting more expressive and creative. Robot Food’s identity for new microbrewery, Vocation, is as daring as the beer it crafts.

John Hickling brews beer with distinctive, punchy flavour. Each hop forward beer stands out from the norm and names such as ‘Heart & Soul’ and ‘Divide & Conquer’ fly the flag for the brewery’s fearless attitude. Vocation’s beers are bold, brave and uncompromising and like beer, like brewer, they all epitomise Hickling’s passion for his trade. John originally left his job in a bank, sold his house and set up his first brewery, Blue Monkey. After selling up to explore new ventures John realised he only had one vocation. He’s now back where he belongs, brewing the types of beer he wants to drink.”

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“Branding and packaging agency, Robot Food, created the brand identity and came up with the name ‘Vocation Brewery’ to tell John’s story. Each bold flavour name is embossed on pack in rich colour and surrounded by a series of bespoke monochrome line illustrations, all crafted in-house, that bring the individual tasting notes to life. The combination of angular typography and intricate illustration creates a brand packed with compelling detail and shelf shout, that reflects the craft sensibility and renegade nature of the brand. Vocation was intended to be a brand for people who knew good beer, and Robot Food’s new school execution typifies everything that is powerful about the brewery’s existence. John’s beers aren’t for everyone and he likes it that way.

John said, “My vision was to create an uncompromising brand for my beer and Robot Food proved to be the perfect partner. The results are clear proof of the power of a strong design. Cheers!”

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Designed by Anagrama | Country: Mexico

“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.”

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“A vast majority of sports nutrition products require extensive directions and specifications on their packaging. We accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.”

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Announced: 2015 Brand New Conference: Speakers Announced

Early-bird Prices now in Effect

2015 Brand New Conference: Speakers Announced

Speakers, details, registration, and more are all now live for the 2015 Brand New Conference in New York, NY on September 24 – 25.

A few things:
1) Early-bird pricing will only be available for nearly two month, ending on June 26.
2) Between speakers, sponsor-reserved tickets, and pre-sale registrants there are already over 300 seats taken, we have a big theater so let’s fill ’er up!
3) An explanation of this year’s grungy identity can be found here.

Hope to see many of you there.

Many thanks to all the sponsors who signed up for launch: School of Visual Arts – MPS in Branding, Neenah Paper, MailChimp, Monotype, Classic, Commercial Type, LiveSurface, MOO, Custom Ink, Hoefler & Co., and Uber.

Finally: due to needing to finish the conference site and a presentation at the HOW conference in Chicago (where I am today and tomorrow), there will be no posts until Wednesday.

Many thanks to our ADVx3 Partners

Brand New

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Lighthouse Brewing Co. Explorer Series


Designed by Saint Bernadine Mission Communications Inc. & Blended| Country: Canada

“As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “Explorer Series” family of craft beers. Lighthouse Brewing’s Explorer Series is a family of craft beers brewed for those looking for a little more in their beers; more hop, more malt, more character.

This inspired a design system that was created to reflect the layers and complexity of the beers, while still honouring the hand crafted nature of the brews and remaining true to the brand’s nautical positioning. For launch, the family included Shipwreck IPA, Tasman Pale Ale, and Seaport Vanilla Stout.”

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