“Task: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.
Solution: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.
Results: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…”
(Est. 1917) “Deutsches Institut für Normung e.V. (DIN; in English, the German Institute for Standardization) is the German national organization for standardization and is the German ISO member body. DIN is a Registered German Association (e.V.) headquartered in Berlin. There are currently around thirty thousand DIN Standards, covering nearly every field of technology.” (Wikipedia)
(For example, DIN 25449 sets the standards for design and construction of concrete components in nuclear facilities, and DIN 1451 is the standard for typography used in transportation and administrative documents of the German Government, as established in 1936.)
Opinion/Notes: While the logo remains nearly the same — the “D” has been condensed a little (making a surprisingly big difference) and the lines have been thickened — the story here is about the identity around, literally, the logo. Hinting at the ISO A paper standards and the Fibonacci sequence the identity introduces an adaptable grid that always makes sure you notice the logo and establishes a recognizable visual system for all of DIN’s corporate materials. Perhaps it straddles the fine line between simple and boring but the notion of a highly standardized grid seems perfect for the organization and I really like adaptability and rigor it balances.
Select Quote: “Almost everyone is familiar with the German Institute for Standardization. On the job or at home, we encounter standardized products and services every day. However, the world is more than DIN A4. Based on newly developed positioning, the CD of DIN was updated. A strong key visual was created that brings together the full spectrum of dynamic market needs under one umbrella. It was developed based on the principle of surface division and inspired by the rules of the Fibonacci sequence.“
“Hart D’Lacey have designed REN Skincare’s 2014 Christmas Gift Packaging using vibrant illustrations of cranes, a symbol of longevity and good fortune throughout Asia.
Hart D’Lacey realised the symbolism of the Crane would provide a strong concept for this range of skincare Christmas gifts, representing happiness and good luck in the coming year for the gift recipient.
The imagery utilises REN’s established bold colour palette to give the gift boxes an increased prominence in a retail environment.
REN skincare are best known for their natural, innovative skincare products. Hart D’Lacey’s ongoing involvement with REN has helped build and elevate the brand through consistently and effectively connecting with their loyal worldwide customer base.”
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