Wishbone Coffee

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Designed by Also Known As | Country: Canada

“The client and project overview: Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born. Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.

The design and creative solution: Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Turpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”

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A’ Packaging Design Awards & Competition – Call for Entries

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The A’ Packaging Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements.

Winners in the A’ Packaging Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual. newsletter announcements and of course the gala evening. See the full list of benefits.

Entries to the A’ Packaging Design Awards & Competition are peer-reviewed and anonymously voted by an expert 50-person jury panel consisting of scholars, design professionals and media members following strict evaluation guidelines.

A’ Design Award winner projects will be exhibited in 3 countries in 2015. First, the award winners will be exhibited at Mood, Como, Italy, followed by the exhibition in Hometex – Amsterdam, Netherlands and finally a grand exhibition will take place at Dublin, Ireland to celebrate Dublin’s 2015 World Design Hub designation.

The deadline for submission is September 30, 2014, and results will be announced to the public on April 15, 2014 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2015.

For further information please visit: whatisadesigncompetition.com

Register and Submit your work to A’ Packaging Design Award and Competition.

Check out some early 2015 winners after the jump.

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Williamson Tea Elephant Caddies Packaging by Springetts Brand Design Consultants

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Insal’Arte Food packaging (Fresh Salad) by Mirco Luzzi

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MealBox Food packaging by Musa Çelik / Tasarist

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