Reviewed: Friday Likes 104: From Re:, One Darnley Road, and Anagrama

From Re:, One Darnley Road, and Anagrama

Friday Likes 104

Plenty of variety today with colorful stuff, non-colorful stuff, stuff with backgrounds, stuff without backgrounds, and other stuff with work from Sydney, London, and Mexico.

Ridley by Re:

Ridley by Re:

With three offices in Australia and one in the Philippines, Ridley is a leading partner for architecture firms providing architectural documentation services, keeping all the details, specs, and moving parts in place. Based on this idea of individual elements, Sydney-based Re: has created a simple wordmark with various break points — best shown in this video — that are used to place the logo in key places of print materials to break it, bend it, and crop it. It makes for engaging applications that maintain an otherwise sparse aesthetic infused with punches of the bright color palette. See full project

London Fields Soap by One Darnley Road

London Fields Soap by One Darnley Road

More packaging than identity, these labels by London-based One Darnley Road for London Fields Soap make sure that you can see, feel, and smell the vegetarian and 98% organic contents of the soap. The dense black and white patterns contrast beautifully against the muted colors of the soap and the bare minimum typography complements the art deco/nouveau style fusion quite nicely. See full project.

Carlotta by Anagrama

Carlotta by Anagrama

For Carlotta, a new, high-end bakery in Nuevo León, Mexico (no website yet), Anagrama is going old-old school by drawing visual cues from late 1800s-early 1900s Mexico when Porfirio Diaz was President for seven terms. I can attest to how well they nailed it: Those tea mini cans above (bottom left) look exactly like the stuff I would see everywhere in my grandma’s house, who was born in 1916 and had plenty of artifacts from her parents. The flower backgrounds are so well done, with plenty of white space and just the right amount of color. The typography isn’t my favorite but it works in conjunction with the pattern. My favorite element is the off-center, black frame that bends around the corners of the boxes and bags. As usual, very pretty stuff from Anagrama. See full project here.

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Student Work – Marcel Messner

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Designed by Marcel Messner | Country: Germany | Pair with: Converse

“Honest, authentic, strong – that’s KOLBEN, a real beer for real men. It’s the perfect refreshment after you spent a whole day in the forest chopping wood for your fireplace.

In this student project of the masters-program Packaging, Design & Marketing at Stuttgart Media University in Germany the task was to create a unique beverage brand including marketing, packaging and graphic design. From the earliest concepts to the production of the bottles and secondary packaging, we produced everything in-house at the University.”

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“KOLBEN Wurzelbräu is a brand targeting men between 25 and 60 years. It sets itself apart from the competition by being very down to earth – it’s a beer and nothing else, without designer editions or mixed beer variations. It’s the perfect drink after a long day, at a barbeque in your backyard or for watching a game with your buddies.”

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“The shape of the bottle is reminiscent of the first beer cans made in the 1930s. It has a massive diameter and is meant to be held by big manly hands. As an extra feature the bottles can be stacked for storage. Additionally the bottom of each bottle can be used to open the crown cap of another bottle. In that way the bottle is kind of a tool itself that should feel familiar to hard-working men.”

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“The graphic design sticks to the brand values visualized by the strong hand wielding the forge hammer – as seen in the logo. The color palette consists of only black and white and the typography is strong and bold in order to further emphasize the plain, gritty and simple in-your-face approach.

KOLBEN Wurzelbräu is sold as single bottles, sixpacks and in sustainable crates made of corrugated cardboard. The beer is distributed in supermarkets but also in gas stations and hardware stores.”

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450 North Brewing Company

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Designed by CODO Design | Country: United States | Pair with: Miansai

“We first met Dave and his sons back in 2012 when we helped to brand 450 North Brewing Co. That first project was foundational, ending with a visual identity system.

Earlier this year, we were excited when Dave called to have us design packaging for their 4 house beers; Scarecrow IPA, Copperhead Amber, Ironman English Ale, and Honey Kölsch. We got to dig back into the same Indiana farm aesthetics we explored initially and developed a fun package design system that they can grow into as they continue adding seasonals and specialty beers.”

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