Review Category : Package

Sexy Food

Designed by Atelier Design | Country: Belgium

“Sexyfood doesn’t just sell insects, it sells unique experiences.

The concept itself is very simple: why don’t you surprise your friends with something different, like an insect-tasting session? Sexyfood provides all the ingredients for an unforgettable evening. The appearance of the products – the logo, style and packaging – all help to create a special experience. The luxurious packaging has a definite air of mystery. There are 28 different product packs altogether, each pack identified with a number and each sauce with a pattern.”

 

 

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Tycoon Playing Cards

Designed by Theory11 | Country: United States

“In August 2013, we began a quest to create playing cards fit for display at the legendary Waldorf Astoria, the gathering place for royalty and the ultra-wealthy. For the past 14 years, Cohen has performed Chamber Magic there, in a private Waldorf Towers suite, for sold-out audiences including Warren Buffett, David Rockefeller, and the Queen of Morocco. In 2012, Cohen became the first magician in a half-century to sell out Carnegie Hall.”

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Noa Relaxation

Designed by Super Tuesday | Country: Sweden

“Noa Relaxation is a new drink brand containing natural ingredients that helps to reduce stress as well as increase mental capacity. It was launched a couple of weeks ago in Sweden. But more countries will follow shortly.

We, Super Tuesday – a Stockholm based design agency founded by Yashar Niknam and Simon Kamras, has been involved in the project from the very beginning, and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in collaboration with the agency No Picnic.

The first flavours to be launched are Elderflower/Rhuburb, Crabapple/Gooseberry and Blueberry/Birch Sap!”

 

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Deep Løve

Designed by Ostecx | Country: Poland

“Deep Løve is a collaboration of Alebrowar and Norwegian brewery Nøgne Ø. Our tasks were naming and packaging design of this unique beer. As a result, the Collaborative West Coast Belgian Rye Ipa hits the market in the bottle without traditional labels, but with a single-color prints directly on the glass”

 

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Moolanda

Designed by Cornershop | Country: Australia

“Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.”

“The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards. The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$ 30 rrp.”

 

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East Dane Giveaway

The great folks at East Dane are giving away four $ 50 gift cards to visitors of Lovely Package. East Dane is a thoughtful, straightforward approach to men’s fashion. Serving up heritage brands and new names to men who are more interested in style than trends—who understand that dressing well comes from a combination of confidence and quality construction.

East Dane carries a wide range of popular and hard to find brands which cover everything from men’s sneakers to Japanese selvedge raw denim. They also have a wide range sale items with 50% Off men’s styles.

So how do you score one of these $ 50 gift cards? Easy. Just head over to East Dane and pick a favourite item, or what you’ll put the $ 50 gift card towards if you win and then tell us in the comments of this post. Simple. We’ll pick a winner from the comments next Friday.

Good luck!

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Bassett

Designed by Squad Ink | Country: Australia

“Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. From the moment Paul presented us with the challenge to reinvigorate his existing coffee brand, we recognised what was to be a truly rewarding collaboration.

Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso.”

 

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Tru Bru

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”

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Le Parcel

Designed by Seven Fifty Five | Country: United States

“The 2015 Le Parcel packaging system is the 3rd round of packaging systems Seven Fifty Five has created for Le Parcel. Each iteration serving a new purpose; a response to challenges faced by the company’s subscription business model.

The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label – a typical graphic application.”

“The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock.”

“Le Parcel has always been adamant that their boxes should feel like opening a much-anticipated gift. The bright pink interior and bag as well as the messaging act as an instigator of celebration. The Le Parcel experience is to make periods more enjoyable, the box plays a part in that process reminding subscribers that as Le Parcel – “We are here for you”.

 

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Cedel

Designed by Epic | Country: Australia

“An established brand rich in heritage, Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers.

This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”

 

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