Review Category : Package

ION Chocolate

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Designed by mousegraphics | Country: Greece | Pair with: Flight 001

“Τhe briefing (in brief): We would like to renew the image of our line of couverture chocolates. We need a contemporary look for a popular product.

Τhe target consumer: A middle – upper class group of various ages, faithful to the ION quality and also younger generations of prospective clients.

The design: This is a client with whom we have cooperated successfully in other rebranding projects. In this case we had to change the couverture packaging in a way that would update the product identity and pleasantly surprise consumers while strengthening loyalty to the brand. We opted for a design drastically different to the visually overcharged one that already existed: the packaging surface was cleared so that the basic product attributes could emerge in favour of the consumer. Zones of colour were limited to surface edges so as to denote the 4 different chocolate types-flavors (classic, milk, dark cocoa and white chocolate). Emphasis was given to the 5 gr. couverture piece which is the functional basis of the chocolate-cooking process; its sharp ‘snap’ is actually a sign of quality and the first element that memory recalls in relation to couverture handling. Cooking ritual was further invoked by the hand-drawn designs of pots where chocolate pieces are melted. The selected typography added to an overall feeling of a neat kitchen diary where notes and recipes are kept and valued.”

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Mystery Box Playing Cards

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Designed by Theory11 | Country: United States | Pair with: Wood Wood

“An all-new edition of The Mystery Box, produced by theory11 in collaboration with JJ Abrams, Bad Robot, and 826 National. Featuring black on black foil design, individually hand-wrapped and sealed for you alone to discover.

The choice to open the box, or not, is yours.

With inspiration from JJ’s original Mystery Box – received as a gift from his grandfather – this new Mystery Box contains 12 premium, designer playing cards with art direction by JJ Abrams and Jonathan Bayme. Many secrets reside within.

The set is available individually for $ 9.95, or in an iron-branded wooden lockbox for $ 150. Proceeds benefit 826 National, a remarkable charity that promotes creative writing classes in schools and workshops across the USA.”

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The Book of Stranger

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Designed by Stranger & Stranger | Country: United Kingdom

I’m a huge fan of Stranger & Stranger. The level of craft and thought that goes into their work never ceases to amaze me. For the past seven years we’ve been receiving their annual Christmas gift designed for clients and friends alike, and every year it’s one the gifts I most look forward to receiving.

“Twenty years is a long time in studio years and so we thought we’d celebrate the year with something a little less frivolous than our typical offering. The Book of Stranger features a few hundred of the four and a half thousand jobs we’ve done in that time and the cover, inspired a little by Hieronymous Bosch features all of them. We were looking for appropriate packaging and the human skin covered books of the Bosch era seemed appropriate. Just kidding, it’s not human. It is skin though.”

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Student Work – Emily Claire Guin

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Designed by Emily Claire Guin | Country: United States | Pair with: Hartford

“Dash – based in San Francisco – was founded in 2011 by two chefs who were both disenchanted and unsatisfied by the conventional market for purchase-ready seasonings. The pair saw a need for seasonings that would bring vibrancy to at-home cooking.Dash seasonings are all-natural, finely crafted blends of dried herbs, spices and fruits that elevate the home meal to gourmet refinement.

Dash is a luxury brand that appeals to the food connoisseur who values a gourmet at-home meal yet appreciates the convenience of a reliable pre-made blend.

Dash intends to wholesale to high-end national groceries and specialty stores (such as Whole Foods and Williams-Sonoma) as well as market its products through its online store.”

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“Dash fused two objectives: it is a progressive, modern company that honors tradition and craftsmanship of the past. Blending both historic and contemporary elements, the company is branded with a post-modern aesthetic. In particular, the branding references Victorian design for its eclectic nature and juxtaposition of hand-crafted and ornate with industrial mass-production.”

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Shure Special Edition Microphone

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Designed by MiresBall | Country: United States | Pair with: Penfield

“To commemorate the 75th anniversary of the iconic Unidyne® 55 Microphone, Shure produced a limited edition version based on the original “fatboy” birdcage design. Adding to the collectable appeal was a package design featuring artwork culled from vintage ads and catalogs. A removable glossy sleeve carried meticulously detailed photography and a rich product backstory.”

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Kohana Coffee

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Designed by Helms Workshop | Country: United States

“Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution.

We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.”

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“Kohana” is the small, white Hawaiian flower that heralds the arrival of the coffee cherry. It signals the promise of coffee to come, and the beginning of an extraordinary experience. It’s a strong symbol for the brand, but it wasn’t being leveraged in a way that resonated with consumers.

Our solution was to let the flower speak for itself. Rather than just telling consumers that the coffee is organic and natural, we would show them— letting the inherent beauty of the coffee plant tell the story in an honest, pure way.”

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“The Kohana name offered both opportunity and challenge. It’s unique and own-able, but it’s not an immediately recognizable combination of letters.

A distinctive characteristic of Hawaiian language is the building of words from small, truncated pairings of consonants and vowels. This structure makes large phrases more intuitive, and helps to create the language’s unique sound signature.

By clustering the Kohana name into three distinctive verbal cues, it allows for quick unpacking of the word, and an immediate understanding of pronunciation.
Equally important, this treatment engages consumers in a moment of actual interaction with the name, which reinforces recognition.”

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Il Nero

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Designed by Dizen | Country: Argentina | Pair with: Burkmin Bros.

“The studio was commited to design the image for the top wine of Antigüa Bodega Stagnari. This wine was created as a Tribute to the Winery founder: Don Héctor Nelson Stagnari.

Il Nero Gran Reserva presents an stylized “N”, the three stars represents the 3 generations that are actually actives in the Winery.”

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Blacktail Brewery

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Designed by Glenn Chan | Country: Singapore | Pair with: Porter

“Blacktail Brewery is a concept project for a small microbrewery based in Dillon, Montana. The owners had purchased an old bowling alley as a place to start their business, and needed an identity and packaging that differentiated themselves from the rest of the other microbrews.
A bowling bowl and pins hints to the microbrews’ roots, while a bespoke blackletter logotype helps them stand out from other beers. The pastel color palette also works well in contrast to the hard-edged blackletter logotype.”

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Pop Tee

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Designed by Clubcreativ | Country: Germany | Pair with: Gitman Vintage

“Do your thing! Be it in super markets, gourmet food or tea shops, nowadays nothing but conventional tea that lacks design and quality comes across your way.We decided to change that and break with all traditions of the tea establishment. The brand name “POP TEE” is derived from the Pop Art movement which shocked the art establishment in the mid-50s in a way we want to shake today’s tea market. Our goal is to breathe new life into the industry by combining puristic design and vivid hues with organic teas of the highest quality. The idea of POP TEE is based on a clear-cut sustainability concept and social involvement which means that we environmentally friendly produce and ship our products and partner with Slum-Kinder Kunst, an organization that supports young children in Third World countries.”

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Robot Food Christmas

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Designed by Robot Food | Country: United Kingdom | Pair with: Noble Denim

“We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.   

The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.”

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“Robot Food’s offering is named Robot Roy the Nutcracker Toy. Fun, festive and charmingly on brand, Robot Roy stands ten inches tall and is hand-painted in bright primary colours. He’s packaged in an impressive bespoke black box made from ebony Colourplan by GF Smith. The in-house illustrations include a festive nuts and bolts pattern, which decorate the box edges. The design is applied in a luxurious, tactile gold foil finish and the 50 limited edition boxes are sealed with a numbered label.”

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“Simon Forster, Creative Director at Robot Food, said, “We’d hesitate to call ourselves a traditional agency. But we do love a traditional Christmas. So this year, we sent out a festive gift that had Robot Food written all over it. We chose the time-honoured wooden nutcracker, and gave it a signature twist. It’s bright, fun and designed to put a smile on our client’s faces.”

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