Review Category : Package

Gaea Fruit Bars


Designed by mousegraphics | Country: Greece

“The riefing (in brief): We would like to renew packaging for our fruit bars in order to claim a better position in the market.
The target consumer: Modern consumers in the international market. Mostly young to adults, busy and health conscious people.
The design: We studied the relevant market carefully and discovered that fruit bar packaging is dominated by the same aesthetic: small surfaces busy with information, colors and naturalistic details to the end that the product look misses the point of the very simplicity and practicality that lies in the product’s making. Our client, Gaea, has a reputation for natural practices and the use of pure ingredients. We decided to place all focus on relating this fact to the consumers in a strikingly minimal way. For both the individual and multiple bar packages we cleared the front and laid a crispy white surface. Each fruit taste (peach, fig, apple) is conveyed by a domineering close up of the fruit (on the bar) and its full shape (on the box). The fruit image has a distinctly sharp character and the effect of a 3D experience.”


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Designed by AplusM | Country: Sweden | Pair with: Mr. Kim

“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”

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- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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Fernie Brewing Co.


Designed by Also Known As | Country: Canada | Pair with: Rag & Bone

“The client and project overview: Fernie Brewing Co. is an award winning craft brewery located in the heart of the Kootenays. If you have every been to Fernie, you know the place is awe inspiring – and so is the team at Fernie and the great craft beer they make. They came to us with a big challenge: Re-invent our full line up of craft beer packaging but still keep the essence of the brand in tact. So, AKA made the trek up to Fernie to kick things off with our new client, drink some delicious beer and get down to work.”



“The design and creative solution: We started the process by analyzing the craft beer market across Western Canada to understand emerging trends and competition in this uber competitive and growing market. We learned that due to the complexity of the market, ‘simplicity’ was key to stand out from the crowd and we needed to leverage the existing brand equity in customer favourites like ‘What the Huck’ and ‘Lone Wolf’.”






“Our strategy focussed on bold use of colour blocking paired with custom charcoal illustrations, each featuring the unique aspects of Fernie life. With playful beer names and a modern design approach, we were able to capture both the authentic character of the brewery as well as recognize Fernie’s serious approach to making award wining beer. The end result was a revamped full line up of craft beers in bottles, cans and sampler packs, each with it’s own personality representing the best of what Fernie has to offer.”


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Levi’s Basics


Designed by Mad Projects | Country: Unites States | Pair with: Levi’s Made & Crafted

“To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.”

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Bauhaus Brew Labs


Designed by Helms Workshop | Country: United States | Pairs with: Sperry Top-Sider

“Bauhaus Brew Labs channels its namesake’s spirit of creativity, experimentation and playfulness in crafting a flavorful, imaginative and unique craft beer experience for its customers. Our approach was to follow their example in creating the brewery’s identity, with an eye on differentiating the brand in the marketplace and creating a disruptive presence on the retail shelf. The bright, primary brand palette is unconventional for the craft beverage shelf, and the quirky beer names were created by translating more traditional naming into German, and then back to English.”

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- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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Jammy Yummy


Designed by Hey | Country: Spain | Pairs with: Oliver Peoples

“A new company based in Miami. Their hand-made range of savoury vegetable jams​​ is fun food and snacks made for sharing.

The labels are a set of random die-cut perforations where the holes suggest the constant nibbling that the food provokes.”


- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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Gum On


Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

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Foods Cross


Designed by mousegraphics | Country: Greece

“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.” 

The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products. 

The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”

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True Organic Juice


Designed by McLean Design | Country: United States

“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”


“McLean Design took a good look at the category and determined there was ample room for a homegrown, farm-to-table entry to compete directly with proven heavyweights Odwalla and Naked and celebrated upstarts like Evolution. Named True Organic, the new line captures the small town nature of a family-run farm stand, with the farmer as hero of his own tale, bringing goodness straight from the earth to your local grocer. True to its name (pun intended), minimal labeling that reveals the juice proves the brand has nothing to hide — a stand-out among its shrink-wrap cloaked competitors.

Response to this one-and-only all-organic juice brand has been enthusiastic, with both local retailers and national chains growing their footprint daily. True Organic’s great flavors and honest ingredients have found enthusiasts among organic-only true believers and health-minded consumers alike. Look for it at your hometown grocers soon.”

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Designed by VBAT | Country: The Netherlands | Pairs with: Maison Kitsune

“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality.  The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”


“The new design is a tribute to the BRAND brewery as the untainted authentic in quality and taste.

The unpolished identity and unique embossed bottle rekindle the past with distinguished modernity. Embracing the ideals of the past, the bold and uncluttered new identity breaks familiar codes and celebrates the love for the brewmaster’s craft of fine brewing.”


“The identity style goes to a hand crafted and illustrated piece that is completely integrated to tell the rich story of Pilsener from the house of BRAND. The simplified lockup is harmonized with quirkiness characteristic to the local town Wijlre, Limburg.  Inspired by the simplicity and honesty of this original Dutch Brewery and the original heritage bottles, the new bottle form with simple brewery embossing becomes a loyal tribute to the honesty of the brewmaster.”





“Finished with a neck label alone, the signature green of BRAND history is stamped with the new motif and signed off with the handwritten message from the brewmaster.”


“Each of the product variants in the range comes alive with an unique flair  through characteristic typography and illustration.  This is the main feature as a single colour crafted piece, stamped onto the product specific flat colour background.”


“Returning to simplicity and honesty has repositioned BRAND as the true authentic in an original unpolished craft.”


- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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