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Warner Edwards

Apr 26, 2013 Posted by SMP In Package Tagged Edwards, Warner Comments 0

“It was Warner Edward’s unique brand story of friendship that inspired and guided the design. Tom Warner hailing from England and Sion Edwards, a Welshman, originally met at agricultural college. The pair became great friends and, soon enough, an idea to create a premium gin brand sourcing ingredients from each of their farms, situated either side of the Anglo-Welsh border, was born. The two made a brave entrepreneurial move, leaving their jobs to pursue their dream of distilling great premium gin.”

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Melgarejo

Apr 25, 2013 Posted by SMP In Package Tagged Melgarejo Comments 0

“Melgarejo is a well known brand for the excellence of their Extra Virgin Olive Oil. The image of the Premium selection is based on neatness and simplicity. Four elements form the proposal: typography (Colette. LuxTypo. Greg Lindy), color, illustration and materials (Paper board Symbol Card PremiumWhite by Fedrigoni). Once again we feel confident about color white as the main distinctive sign for the Premium selection.”

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Andevine

Apr 24, 2013 Posted by SMP In Package Tagged Andevine Comments 0

“Andevine is a boutique wine brand designed by Sydney based agency _Co Partnership.

Created for Australian Hunter Valley winemaker Andrew Leembruggen’s first ever release, as a signature wine it was important for the design to reflect Andrew’s two biggest influences, his Dutch ancestry and his Australian upbringing.

We illustrated this story with the national flowers of Holland, Australia and New South Wales, intertwining with the letter A to create a memorable icon in the style of the Dutch oil masters. The brand is given further meaning with the name Andevine, a fusion of the winemakers first name and the very beginnings of the story, the grape vine.”

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Chocolate Naive

Apr 24, 2013 Posted by SMP In Package Tagged Chocolate, Naive Comments 0

“In a little town named Giedraičiai by the beautiful lake Kiementas on the Eastern side of Lithuania, Chocolate Naive make their bean-to-bar chocolate.

Each and every morning, the chocolate master carefully roasts fresh cacao beans whose delicious aroma gently awakens the residents of the town. Just as they were hundreds of years ago, cacao beans are slowly rolled and conched to release their extraordinary bouquet of fruits, nuts and flowers in a delicately finished chocolate bar. These hand crafted bars are later stored to mature and form a complicated array of tastes and seasonings.

Chocolate Naive has great pleasure in introducing the “Back to the Origins“ collection. With every piece of chocolate made, we try to give away a piece of our philosophy, our land and our fresh countryside air. We take great pride in informing eaters not only where we source our cacao beans from, but who actually produces our honey or which farmer supplies the butter for making the caramel. We are pleased to cooperate with growers from around the world, but we also celebrate local heritage.”

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Student Work – Megan Sarah

Apr 23, 2013 Posted by SMP In Package Tagged Megan, Sarah, Student, Work Comments 0

“Lumis is an environmentally conscious candle company. I designed packaging for their tea-lights to honour this commitment to sustainability. A recycled cardboard container with a lid will protect the candles better during transport and also be re-sealable after opening. Once the candles are gone the consumer can re-purpose this container to store something else, or easily recycle it. Allowing the natural cardboard to show, and using simple graphics and a single colour makes it instantly apparent that the minimum amount of materials and resources were used for the package. The tactile qualities of the cardboard and natural inks convey quality while also providing effective and attractive storage.”

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Double Vienna

Apr 22, 2013 Posted by SMP In Package Tagged double, Vienna Comments 0

“Concept and creation of a beer label Double Vienna for Morada Cia Etilica from Curitiba, Brazil.
The label design was inspired by ambigrams, in which a graphical representation of one or more
words can be rotated with same phonetics and visual representations.”

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NOBLE petite

Apr 21, 2013 Posted by SMP In Package Tagged Noble, Petite Comments 0

“NOBLE Handcrafted is a brand that embraces the collaboration of craft with the pioneering of our new American food tradition, a tradition that is being continually refined.”

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Blue Chair Bay

Apr 13, 2013 Posted by SMP In Package Tagged blue, chair Comments 0

“Blue Chair Bay is a collection of premium blended rums created onthe beaches of the Caribbean and inspired by the island life of Kenny Chesney. The hallmarkof the design system is a poetic, unclutteredaesthetic with subtle detail. The spirit of Blue Chair Bay Rum is freedom. It is freedom from the pressures of day-to-day commitments and just letting go. It is the energy of a good party, the joy in the company of old friends, the relaxation of drifting in a boat in the middle of the Caribbean. Blue Chair Bay reminds us to enjoy life and live in the moment.”

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Manitoba Harvest

Apr 12, 2013 Posted by SMP In Package Tagged Harvest, Manitoba Comments 0

“Our collaboration with Manitoba Harvest began in 2010, as they were looking to expand their portfolio of offerings. Their packaging and branding had remained relatively untouched since their founding in 1998, and was due for a refresh. While sales were stable, their existing system was not differentiated from other competitive products in the category. It was medicinal, uninviting, unappetizing and dated–all things that do not evoke energy, vitality and health which has been Manitoba’s mission since inception. Since it’s launch, brand awareness is up and Manitoba Harvest has seen significant growth as an internationally successful hemp food brand. The versatile branding and packaging we created together has set them up for future expansion as they continue to embark on new hemp food ventures, continually promoting health and wellness.”

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Sail & Anchor

Apr 11, 2013 Posted by SMP In Package Tagged Anchor, sail Comments 0

“The Brief: the Pinnacle group tasked Marque Brand consultants with extending the portfolio of its mainstream Sail & Anchor brand into a craft beer territory for a new range. Knowing that the craft beer drinker most likes the authenticity in their great tasting beer of choice, and revels in the detail of crafted ingredients, Marque delved into the history of the Sail & Anchor brand to unearth a truth that could be the bedrock of the craft range. What it so excitedly discovered was that the Sail & Anchor brand has over a century of heritage in the seafaring port of Fremantle, where sea shanties have been sung and beers have been brewed in the Sail & Anchor hotel off and on for decades and is still being brewed there today. The Sail & Anchor hotel had seen many seafaring characters and personalities walk through it’s doors and the resulting brand weaves wonderfully romantic stories of Sailor’s Knots used in days gone by, elements of Fremantle history, a little touch of humour and brings them to life in an endearing illustrative form.”

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