Review Category : Package

Salvador Coffee


Designed by Co Partnership | Country: Australia

“Salvador are roasters of fine imported coffee beans from around the world. Their high-grade roasts have long been prized amongst Sydney’s inner city crowd, however their previous branding had failed to attract new wholesale clients.

Marcio the owner of Salvador is a friendly expressive and very Brazilian character. He meticulously crafts each roast to perfect its own unique character and flavour, with a reputation among his peers in the trade for his artisan approach to roasting. With this hands on style, he retains the romantic Brazilian flair learnt from his grandfather Quintana Salvador, his inspiration for the brand.

Co Partnership have brought new life to the brand, strengthening its brand story with a confident authentic look to capture the wonderful brand story. The core logo design works in harmony with the different roast labels and on its own to provide a strong stand alone identity for everything from signage to merchandise.”

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2015 A’ Design Award Packaging Design Winners


Lovely Package presents the winners of the 2015 A’ Design Award & Competition. Each year creative agencies compete for honor, prestige and international recognition.

A’ Design Award & Competition is the worlds’ largest and most diffused international design awards. Today, the A’ Design Awards announced the results of the 2014 – 2015 design competition: There are 836 Winners from 83 countries in 89 different design disciplines. Given the number of participating countries and competition categories, the A’ Design Award is the Worlds’ largest design accolade that brings designers, architects, artists, brands and companies from across the globe under the same roof.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners here.

Jacobs Coffee by Angela Spindler

“The client wanted to package the product in a typical coffee bean bag but wanted something different that afforded them flexibility with the number of variants they wanted to bring to market, cost efficiencies and practicality.”

Barb Perfume Packaging by Barb Team

“In the basis of this project was a question: What kind of perfume would we definitely buy? The one to stand out against others on the market full of trendy and glossy perfume brands. The one reflecting the man’s personality, savage power and courage. We looked around and found a solution right down at our feet. Millions of years ago a man picked up a stone and the stone has changed people’s life and the course of civilization. As many times before, nature itself gave us the powerful insight.”

Insal’Arte Food packaging (Fresh Salad) by Mirco Luzzi

“The idea was to create a new graphic language for fresh cut salads, an elegant and polished one that could show a playful side by re-creating the alphabet letters giving the opportunity to play with words.”

Volksbier PET container by Cristian Stancu, Viorel Rusu

“The packaging transmits the traditional joy of beer drinking. Also is a bit courageous because you can see the product in full, no hidden characteristic, clear colour, etc.”

Fisj Canned Fish Packaging Concept by Simen Wahlqvist

“My motive for creating this project was to create a packaging design solution that would be easily recognisable and that would stand out from its competitors. The inspiration for the final design was gathered while spending time inspecting all kinds of tin can packaging and getting to know the material. I also really wanted to create a product that would make people eat more healthy. The goal is that customers that usually do not buy these kinds of products will stop and look at the cans and want to buy them immediately.”

Stumbras Vodka Premium Organic Vodka Bottle by Edvardas Kavarskas

“Vodka produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter. Though no longer grown in Lithuania, flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom was the main inspiration.”

creteleon Bottle by Tasos Polydorou

“The brief was to design a creative label that would showcase the unique bottle design and also protect the contents within. The design was conceived to attract customers’ attention and communicate the simplicity of from and function.”

Lithuanian Vodka Gold. Diamond Edition Bottle decor by Studija Creata

“This time as an inspiration served unique pieces of Lithuanian folk art – straw gardens – pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life’s most important moments – for weddings, births, or on Christmas Eve – as a token of harmony.”

Archie Rose Distilling Co. Spirits Range Packaging by Squad Ink

“We started our research by exploring local Tasmanian distilleries and the urban distilleries of Brooklyn and London. We discovered that civic pride was a re-occurring theme and with a shortage of heritage sites in Sydney coupled with Archie Rose being the first since 1853, we felt compelled to acknowledge the past. While looking back into Sydney’s distilling history we found a short and sketchy anecdote (as one doesn’t tend to write a lot down when one is distilling illegally) about a small collective of distillers who used the generic name of “Archie” to refer to their distilling comrades, thus providing a degree of anonymity. We felt drawn to this story and thought about how we could breathe new life into the history of Rosebery (the area it’s located) – therefore ‘the Archie’ & ‘the Rosebery’ simply reincarnated as “Archie Rose”. Hence forth, much of our design inspiration was drawn from the past yet we made a conscious effort to ensure the final execution felt contemporary with a nod to the traditional.”

Basik Packaging by Saana Hellsten

“Basik was born as the result of my thesis based on gendered visual language. The thesis criticizes packaging that perpetuates gender stereotypes and sees gender-neutral packaging as a factor that can encourage gender equality and create a more sustainable world. The name Basik refers to neutrality. I am digging into the basics of the products and leaving out the extra, such as the unnecessary gendered visual language. The project shows how the same gender-neutral solutions, when done well, can work throughout an entire product range.”


2014-2015 A’ Design Award winners will get their award winning work physically exhibited in Ireland, the World Design Hub 2015, Italy and Holland. The La Notte Premio A’, The A’ Design Award and Competitions’ Gala-Night and Award Ceremony will be held in Lake Como, Italy. The glamorous black-tie event will bring leading figures in design industry, press members, award winning designers and companies together. In parallel to the Milan Design Week, the A’ Design Awards also have a 750 m2 exhibition at “MOOD – Museum of Outstanding Design” Ex Chiesa di San Francesco, Como, Italy. The exhibition will open to public on April 18, and the invite-only Gala-Night will be held on April 18.

It has been noted that this year was much harder then previous years due to increased competition by increased quality and quantity of works. Entries were carefully evaluated by an internationally influential 70-person jury panel of established academics, prominent press members, creative design professionals and entrepreneurs who devoted great care and attention to details while voting for each entry and award category. The A’ Design Award and Competition 2014-2015 Edition was further endorsed by ICSID -International Council of Societies of Industrial Design, IFI – The International Federation of Interior Architects and Designers and ICOGRADA – International Council of Communication Design which imposed several additional criteria during evaluation and voting. Furthermore a new normalized score mechanism was implemented which considered the juror votes not by their arithmetic average but rather by their standard deviations, all together it was much harder to strike a victory this year, but it is well worth the effort.

Design enthusiasts, creative aficionados and art editors worldwide are cordially invited to get fresh design inspiration and discover latest trends in arts, architecture and technology by visiting the A’ Design Awards’ online gallery of winners at which features all top designs from the 2014 – 2015 International A’ Design Competition as well as previously awarded works from past years. Editors and design lovers will also enjoy the interviews with the award winning designers at

A’ Design Competition results are announced every year on April 15. Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A’ Design Award; the symbol of excellence in design and innovation. If you too have a great design, you can submit your work after registration from the following page: after submitting your work, you will get a complimentary preliminary score.

There are five different levels of distinction: Platinum, Gold, Silver, Bronze and Iron A’ Design Awards are distributed annually in all design disciplines. Designers, companies and institutions from all countries are annually called to take part in the accolades by nominating their best works, projects and products for award consideration.

The A’ Design Awards are given for Good Spatial Design (Architecture, Interior Design, Urban Design and Landscape Design), Good Industrial Design (Product Design, Appliance Design, Vehicle Design, and Machinery Design), Good Communication Design (Graphics Design, Interaction Design and Marketing Design), Good Fashion Design (Garment Design, Fashion Accessory Design and Footwear Design), Good System Design (Service Design, Design Strategy, Quality & Innovation) as well as for Achievements in Arts & Literature.

Laureates are invited to attend the glamorous gala-night and award ceremony in Italy where they would be called to stage to collect their trophies, award certificates and yearbooks. Winner are also provided exclusive space to take part in the “best designs of the year” exhibition to showcase their works in Italy. Laureates are also entitled to receive the “A’ Design Prize”

The A’ Design Prize is a highly coveted and comprehensive winners’ kit given to A’ Design Award & Competition medalists to help dissemination of their news to further and wider international audiences. In addition to the original 3D printed metal trophy, framed certificate and hardcover yearbook of best designs, the A’ Design Prize includes PR and marketing services such as translation of award winning works to dozens of languages, press release preparation and distribution, lifetime license to use “award winner” logo, public relations campaign for winners and communication of awarded works to thousands of media members.

While the 2014 – 2015 Edition is over, entries to the 2016 – 2016 competition is now open; interested designers, artists, architects and companies could register and submit their works at where further information regarding the design competition such as evaluation criteria, key dates, list of jury members, entry forms and presentation guidelines could be obtained.

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Fruene Chocolate


Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

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Owen + Alchemy


Designed by Jack Muldowney & Potluck Creative | Country: United States

“Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist.”

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Cabo Chips


Designed by ROOK | Country: United States

The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.

Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.

“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”

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Two Prophets Tequila


Designed by Aaron-Harper Lee | Country: United States | Student Work

“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.

The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.

The target audience for Two Prophets are thrill-seekers and curious millennials.”

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Isbjørn Lite


Designed by by north™ | Country: Norway | Pair with: MSGM

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

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- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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Thor Straten


Designed by Yannick zur Strassen | Country: Germany | Pair with: RVCA

“Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging. The pattern of the wrapping paper becomes a major element, also on the packaging itself.”

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- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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Designed by BOB STUDIO | Country: Greece | Pair with: Miansai

“Naming, logo design, branding and packaging for Verve, the first cold pressed juice and cleanse company in Greece, established in 2014. They offer a variety of 6 juices and 2 milks made with raw and fresh ingredients using only the cold pressed method.

Their identity is simple and clean, using a strong logo and the vivid colors of the juices themselves, revealing the freshness and purity of the brand. Logo typography is simple and primitive made by strong cut letters, inspired in a way on how we cut fruits and vegetables everyday at home.

Each juice is identified firstly by its color and secondly by a paper label on top, where you can find all information on the specific juice like ingredients, nutrition facts, series number on a cleansing program etc. Having a generic bottle and different labels reduces bottle production costs a lot and eases the way of everyday hand bottling. All applications follow the same branding rules and the strong identity of Verve.”

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- occasionally receives vendor/brand sponsorships for mentioning their products and services.

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