Review Category : Package

Legend Distilling

Designed by Also Known As | Country: Canada

“The client and project overview: Legend Distilling came to us with a fresh idea to open a craft-based distillery in the heart of Naramata wine country in BC. They wanted to offer something different to the wine tour market and believed that the BC distillery industry needed something new and fresh. We worked with them to create a strategy for their initial product releases and a framework for future additions to the Legend family. We also focussed on taking strong product and lifestyle photos and created supporting print and website design to drive sales in the tasting room and distribution channels.

The design and creative solution: The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same traditional designs on the shelves – they wanted something that offered the market something new and unexpected. With ‘Stories worth Sharing’ as our central creative concept, AKA developed the overall brand as well as product names and packaging that leveraged local BC legends and worked with a local tattoo artist to create custom illustrations to bring the legends to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd.”

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Q Gin

Designed by Puigdemont Roca | Country: Spain

“Our client wanted a Gin to sell in night clubs. We proposed them the naming of Q in accordance to Poker Cards, in allusion to a night icon. We created a clean and impacting design giving importance to the lettering, completely personalized.”

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Orazio’s

Designed by Brief | Country: Canada

“Rationale – Branding and packaging design for Orazios Olive Oil. Appearing in North America for the first time, Orazio’s Olive Oil is 100% traceable from tree to table. Italian extra virgin cold pressed, organic, non GMO and produced on strict DOP standards. The branding and packaging for Orazios Olive Oil is a true reflection of its family roots and its brand essences: Humble, pure, simple and clean. These brand elements are reflected from the corporate identity itself to the one colour print job on all applications.”

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Simpsons Beverage

Designed by Constantin Bolimond | Country: Belarus

“The drink was brought to life together with the cartoon characters in 1987. Maybe it’s wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for 26 years now. While the ingredients remain the same, their proportions differ from time to time. That is why you will never get bored from this drink! We can assure you that you will not be left disappointed.

The design is inspired by the works of Pieter Mondrian.”

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Spinster Sisters Co.

Designed by Andrew Cruz | Country: United States

“Inspired by vintage soap packaging, Spinster Sisters Co. approached me to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These small batch handmade soaps are produced with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, pthalate free, and hypoallergenic.”

“The boxes were deeply letterpress printed in one color on a heavyweight, rough uncoated stock. Boxes were die-cut and assembled, and color coded scent tags are easily added to the box front when the soaps are packaged.

The carbon footprint of the soap production facility is reduced significantly by a 3.3 kW solar photovoltaic system and passive solar construction. Every effort is used to ensure that the packaging will not end up clogging landfills by specifying recycled, recyclable or compostable packaging.”

 

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Left Field Cider Co.

Designed by Also Known As | Country: Canada

“Left Field Cider Co. is a handcrafted english style cider, founded by two sisters and supported by awesome family and friends. The cider is brewed and bottled at the family ranch in Mamette Lake, BC, a place that you have to visit to get the full experience. This is not your average sugar-y, cooler style cider – it’s all natural, super dry and refreshing as hell – seriously, there’s nothing like it on the market. For the new cider packaging, we took a new approach from their core packaging – focusing on the craftsman approach to creating a premium cider. We created an adaptable label that each year could be used with new variations of cider batches from year to year.”

 

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Blue Bottle Coffee

Designed by Pearlfisher | Country: United States

“Task: To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.

Scope: Brand strategy, identity, and packaging design.

Solution: The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.”

 

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Pepperjack

Designed by The Collective | Country: Australia

“Brief: The new Pepperjack “Graded” tier consists of two wines, each specially created to drink with specific cuts of steak, and the client wanted this message to come across strongly. Our challenge was to ensure that the new wine looked like an integral part of the Pepperjack brand, which is largely identified through its cream label applied at an angle on the bottle, but with a completely individual personality. The brief was to come up with a solution that was as distinctive as – and complemented – the core tier’s highly recognizable cream label.”

“Solution: Our solution was to utilise the angled label but keep it going all the way around and up the bottle. Each label was designed specifically for the particular cut of steak and features detailed information about each cut of steak and the wine. The distinctive Pepperjack label angle and cream brand colour unite the two tiers whilst the detailed foiling and extraordinary label form elevates Graded as a very special offering.

This label was not only challenging from a design perspective but the logistics to machine label a bottle like this were enormous. The client and their production team were so excited by the concept they bent over backwards to make it happen on their bottling line. It is by far the largest label ever applied at Treasury Wine Estates or produced by printers Collotype Labels.”

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Arodama

Designed by Bob Studio | Country: Greece

“Branding, packaging design and naming for the Arodama family, a new series of traditional Cretan products, aimed mostly to foreign markets.

Both the given name (Arodamos is the tender shoot in the Cretan dialect) and the design of the whole series using vivid colors and illustrations, give a cheerful and playful character to the products. Food is one of the best joys in life, especially for the Cretans and we wanted to transmit that through our design. We drew illustrations for every product showing its basic ingredients and created a pattern that applies to all labels in order to achieve a consistent image for the whole product family.

Products and corporate identity share the same design elements in order to create a direct relationship between them and a strong consistent image. The design patterns and illustrations have been implemented in jars, olive oil and raki bottles, packages, press kits, bags and the website.”

 

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