Designed by Chocolate Naive | Country: Lithuania

“In a little town named Giedraičiai by the beautiful lake Kiementas on the Eastern side of Lithuania, Chocolate Naive make their bean-to-bar chocolate.

Each and every morning, the chocolate master carefully roasts fresh cacao beans whose delicious aroma gently awakens the residents of the town. Just as they were hundreds of years ago, cacao beans are slowly rolled and conched to release their extraordinary bouquet of fruits, nuts and flowers in a delicately finished chocolate bar. These hand crafted bars are later stored to mature and form a complicated array of tastes and seasonings.

Chocolate Naive has great pleasure in introducing the “Back to the Origins“ collection. With every piece of chocolate made, we try to give away a piece of our philosophy, our land and our fresh countryside air. We take great pride in informing eaters not only where we source our cacao beans from, but who actually produces our honey or which farmer supplies the butter for making the caramel. We are pleased to cooperate with growers from around the world, but we also celebrate local heritage.”

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Designed by ONLYFORTHEFUTURE | Country: Germany

“The story behind Linvard Bo Lapp and his partner Ephraim Fao is full of discoveries. When they are off travelling the globe curious to discover sweet delicacies from far-away places, they like to sit down at the end of a long and eventful day and record their thoughts and experiences in a diary – it is these pages that later provide them with valuable inspiration for their unusual chocolate creations.

These records are now available in the form of the Lapp&Fao Chocolate Books. This process is visualised strikingly by the new look of the chocolate packaging. Each bar is designed to look like a diary and contains the essence of Lapp&Fao’s travels – each bar is a delicious souvenir.”



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Designed by Bridgemark | Country: Canada

“The Walker’s family has been creating confectionery in their Candy Kitchen in small batches, hand-stirred in copper kettles in the traditional way for almost 30 years.

Walker’s Chocolate needed to carefully transform their brand to draw in younger consumers while continuing to appeal to their loyal and valued aging customer base. Bridgemark’s boutique package stands alone as an exquisite, gift-able offering bypassing the need for additional wrapping which is costly and labor intensive.

What was once a utilitarian box is now a treasured gift. Walker’s new versatile packaging is steeped in tradition with an inspired color palette that is bold and contemporary.”



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Designed by Toast Design | Country: United Kingdom

The Grown Up Chocolate Company had created a range of luxury hand-made chocolate bars inspired by childhood favourites.  This company and its wonderful bars offered a unique way of satisfying the most discriminating chocoholic, but needed to be branded and designed to ensure the customers experience started before they even tasted the goods – so they turned to Toast Design.

Toast Design created concepts that centred on the core benefit of the product – a delectable hand-made chocolate experience that you haven’t felt since you were a child and receiving chocolate as a gift or treat. Taking that nostalgic feeling but applying it to the grown up audience meant we created a brand that captured the joy of receiving something special but at the same time reminding them that this was no children’s treat – this was a grown up pleasure.

The branding was then applied to a website and monthly chocolate tasting club packaging, as well as the individual chocolate bars packaging. As part of the brands launch we created an exhibition stand with associated POS and shipper units.



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Designed by Studio Alto | Country: Australia | Fonts: Garage Gothic, Archer

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itself. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.”



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Designed by Sorachief | Country: Canada

“What started as a label replacement project, gained momentum and we soon found ourselves responsible for delivering two packages for the “The World’s Best Cookie” (Vancouver Sun, Feb 2003).

Initially, Thomas Haas’ freshly baked Chocolate Sparkle Cookies were presented in a cellophane wrapping with a sticky label attached. The refrigerated home bake cookies were in stock paper with a sticky label attached.

I knew that the Chocolate Sparkle Cookies as with most of Thomas’ creations were innovative and unique. The challenge was to communicate the “Sparkle” within, while simultaneously preserving the carefully crafted Thomas Haas brand.

The package for the home bake set of six Chocolate Sparkle Cookies came first. Wrapped in Thomas’ signature ribbon branding and logo, it includes angled sides. Earlier in the design process all of the sides were angled, naturally conforming to the spacer tray within. However, the option for additional front display and stacking was needed, hence the flat top and bottom.

Thomas’ signature dark brown was chosen for the flood colour and silver foil applied. The flood brown was knocked out to reveal the ribbon, thereby eliminating the need for a third colour. This proved cost effective, reduced ink usage and worked nicely as a contrast to his brightly coloured chocolate bar and confectionery line. The most important feature was the message “Sparkle”. Splashes of “sparkly” silver on each of the round windows allude to the Chocolate Sparkle Cookie within.

As for the freshly baked Chocolate Sparkle Cookies, the package evolved from a mix of fabrication challenges with earlier concepts and vital feedback from Thomas Haas staff. Eventually, Thomas suggested a tray style package. We agreed that it was a good idea.

Despite the differences between the tray and the home bake box, it was important that the two packages interrelated. That provided good reason for including the angled sides on the tray. It was very important the tray fold flat for shipping; efficiently open and assemble for the delicate process of hand filling and anchor the cookies even when lifted by the cellophane. The folding tabs ensure a finished top edge and the anchoring of the cookies…they also prevent one from eating all of the cookies at once.”

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Designed by Jansen Harris | Country: Dubai

“Evelyn’s chocolate sauce recipe has secretly passed from one Evelyn woman to the next over several generations. This sense of heritage and handcrafted quality inspired the creation of the identity and influenced the design to elevate chocolate sauce to a position of being a personal, almost everyday luxury. Rich and chocolaty, this indulgent pleasure is the perfect desert for any dinner party. We were asked to strategically position, create an identity and design packaging for this decadent new brand.”

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Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate asked us to help them name and develop a packaging system for a new chocolate covered fruits and nuts product line. Tumbled™ was the name that quickly rose to the top of the naming list and was much improved over the industry standard term of Chocolate Covered. The container study was a long, multi-faceted process which led us to a very unique, custom box shape. Oregon’s Western Meadowlark became a die-cut reveal to showcase the often iridescent coatings of the different tumbled products. Red illustration for dark chocolate and blue illustration for milk chocolate helps discerning consumers find their preference quickly at retail. Also integrated into the packaging design are a beaver, more Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a Sasquatch, which can be found on all of the new Moonstruck packaging by Sandstrom Partners. The Sasquatch is hidden in a different location for each flavor of the Tumbled Chocolate packaging line. Cut paper style Illustration by Kate Forrester.”

 

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