Designed by Atelier Design | Country: Belgium

“Sexyfood doesn’t just sell insects, it sells unique experiences.

The concept itself is very simple: why don’t you surprise your friends with something different, like an insect-tasting session? Sexyfood provides all the ingredients for an unforgettable evening. The appearance of the products – the logo, style and packaging – all help to create a special experience. The luxurious packaging has a definite air of mystery. There are 28 different product packs altogether, each pack identified with a number and each sauce with a pattern.”



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Designed by Falcon | Country: United Kingdom

“London agency, Falcon, has designed packaging for The Food Doctor’s new range of Wholesome Crisp Thins – an exciting range of Soya and Corn Crisps available in four sophisticated flavours (Hot Wasabi, Mild Korma, Spicy Chipotle, and Sweet Chilli), along with a Natural Multigrain variety pressed from 5 different cereals.

The packs answer the challenge to clearly communicate the health benefits of the crisps (they deliver high protein and fibre, along with 50% lower levels of fat than typical crisps) without compromising taste appeal, and compete effectively on shelf against other gourmet snacks.”

“Falcon’s founder and creative director, Sophie Neilan, explains, “Our design uses The Food Doctor’s distinctive apple identity and colour palette, but places greater emphasis on the product format, nutritional value and variety.”

She continues, “We created the sprig device to showcase the naturalness and health benefits of the crisps. It supports the brand’s sense of vitality, distinctive as a healthier, but no less delicious alternative within the category”.”

“Michael da Costa, managing director of The Food Doctor, says: “We found Falcon a joy to work with on what was a sensitive project that required us to balance on a fine line between health and convenience in a very competitive FMCG category – we feel confident that they succeeded.”

The range will be available in stores and online from early November 2012.”

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Designed by Kick | Country: United States

“Ohio-based Blackwood Pet Food’s handcrafted, all-natural recipes have been loved by trainers of champion sport and show dogs for years. When the company decided to extend their retail footprint, they knew new packaging was key to wooing retailers.

Minneapolis design consultancy Ideas that Kick (formerly known as HartungKemp) created new bags that placed key nutritional values for each recipe front and just a bit off-center. So pet-loving families can feel great, at first glance, about what they’re feeding Fido.

Kick’s bags also make it easy for store clerks to recommend Blackwood foods. Kick’s strategic thinking and smart design transformed this challenger brand into what the agency calls a Shelf Kicker™ in the premium pet food category.”

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Designed by Victor Branding Lab | Country: Taiwan

“TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasizing the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.”

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Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created a new brand identity – and redesigned the packaging across the entire range – for the UK’s leading nutrition consultancy The Food Doctor.

Co-founded in 1999 by Ian Marber, a leading nutritionist and acknowledged expert in his field, The Food Doctor is a unique concept that provides sensible advice for achieving a healthier plan for life. From the start it established itself as a visible brand in the field of healthier eating with a range of food products from seed mixes to ready meals.

The new identity needed to embrace the ‘Eat better forever’ strapline and move the brand focus from a functional product to more of a lifestyle proposition.

Pearlfisher Creative Director, Natalie Chung, explains, “We have created a memorable symbol which bonds food & health together in a wholesome, tasty icon – the apple. The apple reflects the brand journey from seed to life and provides an inspirational identity for future celebration and growth to communicate the core truth of The Food Doctor philosophy – that this is a way of life and not a fad, nor a diet.”

Natalie continues, “The language throughout is both simple and informative, empowering consumers with the knowledge they need to understand their food and truly love their bodies. The use of colour across the range builds this message by injecting the brand with a sense of continuous energy and positivity.”

Michael da Costa, Managing Director of The Food Doctor, says “We looked at what is happening in the health food aisles and the changes in consumer behaviour and had a think about how to grow the brand and communicate The Food Doctor’s key messages to shoppers. This has successfully been achieved by Pearlfisher, who have really captured the essence of the brand in terms of consumers’ priorities for health, and by our licensing partners with exciting NPD and flavourful foods that fit in with everyday lifestyle”.

Launched end of 2010 with The Food Doctor bread products, the entire new-look brand portfolio will roll-out in the coming months across the UK.”

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Designed by Insite Design | Country: Canada

“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

This would be no small feat as most wineries have difficulty extending their brands into bigger picture ideas and alternatively, the big ideas have challenges when getting down to the business of executing across many mediums.

The Insite team sketched many possibilities and settled on a scheme of a traditional palette of custom illustrations, textures and graphic stamp like elements that could be rearranged in any manner to create simply beautiful expressions of Nicolette’s thoughts, not unlike an old stationary box full of textures and clippings.

All executions could serve multiple purposes; jam bottle labels could fit any bottle, the logo was designed to translate into a rubber stamp to be applied to papers and wrapping, the stationary could be used for notes, post cards, invitations and so on in order to maximize function and minimize costs.

The end result is a rich fabric of colour and texture that tells the story of what to expect from the dynamic Nicolette and her team of wonderfully talented chef’s and winemakers.”

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