Designed by Robot Food | Country: United Kingdom | Pair with: Noble Denim

“We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.   

The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.”

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“Robot Food’s offering is named Robot Roy the Nutcracker Toy. Fun, festive and charmingly on brand, Robot Roy stands ten inches tall and is hand-painted in bright primary colours. He’s packaged in an impressive bespoke black box made from ebony Colourplan by GF Smith. The in-house illustrations include a festive nuts and bolts pattern, which decorate the box edges. The design is applied in a luxurious, tactile gold foil finish and the 50 limited edition boxes are sealed with a numbered label.”

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“Simon Forster, Creative Director at Robot Food, said, “We’d hesitate to call ourselves a traditional agency. But we do love a traditional Christmas. So this year, we sent out a festive gift that had Robot Food written all over it. We chose the time-honoured wooden nutcracker, and gave it a signature twist. It’s bright, fun and designed to put a smile on our client’s faces.”

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Designed by Atelier Design | Country: Belgium

“Sexyfood doesn’t just sell insects, it sells unique experiences.

The concept itself is very simple: why don’t you surprise your friends with something different, like an insect-tasting session? Sexyfood provides all the ingredients for an unforgettable evening. The appearance of the products – the logo, style and packaging – all help to create a special experience. The luxurious packaging has a definite air of mystery. There are 28 different product packs altogether, each pack identified with a number and each sauce with a pattern.”



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Designed by Falcon | Country: United Kingdom

“London agency, Falcon, has designed packaging for The Food Doctor’s new range of Wholesome Crisp Thins – an exciting range of Soya and Corn Crisps available in four sophisticated flavours (Hot Wasabi, Mild Korma, Spicy Chipotle, and Sweet Chilli), along with a Natural Multigrain variety pressed from 5 different cereals.

The packs answer the challenge to clearly communicate the health benefits of the crisps (they deliver high protein and fibre, along with 50% lower levels of fat than typical crisps) without compromising taste appeal, and compete effectively on shelf against other gourmet snacks.”

“Falcon’s founder and creative director, Sophie Neilan, explains, “Our design uses The Food Doctor’s distinctive apple identity and colour palette, but places greater emphasis on the product format, nutritional value and variety.”

She continues, “We created the sprig device to showcase the naturalness and health benefits of the crisps. It supports the brand’s sense of vitality, distinctive as a healthier, but no less delicious alternative within the category”.”

“Michael da Costa, managing director of The Food Doctor, says: “We found Falcon a joy to work with on what was a sensitive project that required us to balance on a fine line between health and convenience in a very competitive FMCG category – we feel confident that they succeeded.”

The range will be available in stores and online from early November 2012.”

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Designed by Kick | Country: United States

“Ohio-based Blackwood Pet Food’s handcrafted, all-natural recipes have been loved by trainers of champion sport and show dogs for years. When the company decided to extend their retail footprint, they knew new packaging was key to wooing retailers.

Minneapolis design consultancy Ideas that Kick (formerly known as HartungKemp) created new bags that placed key nutritional values for each recipe front and just a bit off-center. So pet-loving families can feel great, at first glance, about what they’re feeding Fido.

Kick’s bags also make it easy for store clerks to recommend Blackwood foods. Kick’s strategic thinking and smart design transformed this challenger brand into what the agency calls a Shelf Kicker™ in the premium pet food category.”

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Designed by Victor Branding Lab | Country: Taiwan

“TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasizing the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.”

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Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created a new brand identity – and redesigned the packaging across the entire range – for the UK’s leading nutrition consultancy The Food Doctor.

Co-founded in 1999 by Ian Marber, a leading nutritionist and acknowledged expert in his field, The Food Doctor is a unique concept that provides sensible advice for achieving a healthier plan for life. From the start it established itself as a visible brand in the field of healthier eating with a range of food products from seed mixes to ready meals.

The new identity needed to embrace the ‘Eat better forever’ strapline and move the brand focus from a functional product to more of a lifestyle proposition.

Pearlfisher Creative Director, Natalie Chung, explains, “We have created a memorable symbol which bonds food & health together in a wholesome, tasty icon – the apple. The apple reflects the brand journey from seed to life and provides an inspirational identity for future celebration and growth to communicate the core truth of The Food Doctor philosophy – that this is a way of life and not a fad, nor a diet.”

Natalie continues, “The language throughout is both simple and informative, empowering consumers with the knowledge they need to understand their food and truly love their bodies. The use of colour across the range builds this message by injecting the brand with a sense of continuous energy and positivity.”

Michael da Costa, Managing Director of The Food Doctor, says “We looked at what is happening in the health food aisles and the changes in consumer behaviour and had a think about how to grow the brand and communicate The Food Doctor’s key messages to shoppers. This has successfully been achieved by Pearlfisher, who have really captured the essence of the brand in terms of consumers’ priorities for health, and by our licensing partners with exciting NPD and flavourful foods that fit in with everyday lifestyle”.

Launched end of 2010 with The Food Doctor bread products, the entire new-look brand portfolio will roll-out in the coming months across the UK.”

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