The New Jersey Turnpike Authority is suing Jersey Boardwalk Pizza in Florida for “trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees”.Read More →
Designed by Crispin Porter + Bogusky | Country: United States
“CP+B just created the pizza boxes for Domino’s new Handmade Pan Pizza and we wanted to share the designs with you. The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.”Read More →
Designed by Smith & Milton | Country: United Kingdom
“How do you communicate ‘just made’ fresh pizza? Everyone thinks a ‘pizza to go’ is going to arrive as a hot, rich cheesy feast (reality: warm, greasy, disappointment). The Pizza Makers have turned the problem on its head and only MAKE pizza. It’s fresh from their kitchens, so it can be delivered (or you pick up) to bake at your convenience.
They needed a brand idea to set the tone for all their communications. First a name that tells the story. And a strapline that completes it. Second, a store refit to bring the kitchen upstairs and into the shop window – people making pizzas is a great advertisement. Thirdly, a blackboard black and white, fresh everyday style to reflect it with the handmade quality of the process. The only colour online is the photography, and instore, of the excellent product itself.”
View full post on Lovely Package . Curating the very best packaging design.Read More →
Designed by Concrete | Country: Canada
“Established in 1963, Pizza Nova is a family-owned corporation of over 100 outlets. While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.
Concrete undertook a complete overhaul of the visual identity that involves all aspects of the brand: packaging, uniforms, signage and website.”Read More →