Designed by Samantha Szakolczay | Country: United States

“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”



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Designed by Samantha Hartill | Country: United Kingdom

“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.

Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”

“There are plenty of references relating to being naked in a descriptive and an instructive way in how the audience interact with the packages. Although, on the front this appears to be fun and cheeky with references to skinny dipping and going commando, but on the back there is a deeper meaning – The Naked Truth. The brand has a strong connection with Fairtrade. Therefore, Naked Bean Co, have revealed their brand values and the reason why the audience is needed to keep the range alive and also the makers behind the beans – Fairtrade, upholding an ethical brand value with Fairtrade and the Naked truth.”

“The package design is to be natural and neutral, with a playful outlook intended for adults. Each package is to be a different shape, but the visual language needs to be consistent to keep them a ‘Naked family.”

“There is a Naked scale, depending on the strength of the coffee, one bean being smooth to three beans being strong.”

 



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Designed by Samantha Szakolczay | Country: United States

“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”

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